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I'm the CEO of a Fashion Site—These Are the 4 2022 Items That Are Popular Now

It’s always inspiring to learn about style from different perspectives. On the shopping front, discovering trending products from retail experts can sometimes help inform our own wish lists. And that brings us to why we’re here today. Diego Abba, CEO of Italist, is sharing his insider knowledge.In case you’re not familiar, Italist is a luxury fashion site that sells designer products (literally over 1400 brands on the site) at the “local” Italian retail price, which is often as much a...

Bobby Schuessler Wed, 09 Feb 2022 Who What Wear
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I'm Who What Wear's Editorial Director—35 Seasonal Finds That Have My Approval

I've been working at Who What Wear for over six years now and have loved every minute of it. I started out as an associate editor and have since worked my way up the ladder to editorial director. Throughout my many years here, I've learned quite a lot about what our readers want to buy and from where. With the exception of indie brands and up-and-coming designers, retailers like Nordstrom, H&M, Shopbop, and the like tend to really grab your attention, so today, I curated my seasonal favorites (...

Lauren Eggertsen Fri, 04 Feb 2022 Who What Wear
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30 Shopop, H&M, and Zara Items I'm Considering Buying This Month

If you're tired of winter, the good news is that February is a short month. I like to take advantage of the last of the cold, dark days of winter by thinking about what staples and trends I'm going to add to my wardrobe for spring (and late winter, as it ain't over 'till it's over). And since retailers have been gearing up for spring for months, there are tons of new items to choose from at this point.In particular, I've really been impressed by Shopbop, H&M, and Zara's fresh arrivals as of la...

Allyson Payer Tue, 01 Feb 2022 Who What Wear
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I Found These 2022 Trends Lurking at Our Favorite Affordable Retailers

It may only be January but I'm still thinking about the cool fashion trends that lie ahead. From vibrant hues to skirts, there are a slew of styles to keep tabs on for the current and upcoming seasons. I've been following what's on both the runways and Instagram and can confirm I'm ready to make a few changes to my wardrobe. Luckily for you, It is my job to report to you what's new in the sartorial world and how to find the best options on the market. Sharing is caring.Below, I've detailed si...

Yusra Siddiqui Wed, 26 Jan 2022 Who What Wear