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I Can't Tear Myself Away From Urban Outfitters' New Sale—Shop My 19 Picks

Sale hunters are having a field day right now. You've got a variety of fantastic sales to choose from, including Nordstrom, our own Who What Wear Collection, and Urban Outfitters. This story, of course, is dedicated to the latter, and it's especially exciting because Urban Outfitters is offering an extra 30% off its entire sale selection. How can you beat that?Below, I've rounded up my favorite pieces from the sale-on-sale. I've included a mix of trendy pieces like baggy pants and cutout tops...

Erin Fitzpatrick Fri, 18 Feb 2022 Who What Wear
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Reformation's Spring Pieces Are Low-Key Amazing—16 I Tried and Absolutely Loved

I shop for a living and, sometimes, even I forget about great brands for long stints of time. Busy scrolling through page after page of products from major retailers or scouring the internet for indie brands, I occasionally find myself blanking on labels that consistently hit and, in turn, missing out on drops that I would've likely freaked out about. But not this time. It has been months since I last gave Reformation's website a thorough deep dive, and thank god I did it when I did becau...

Eliza Huber Fri, 18 Feb 2022 Who What Wear
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Trust Me: These 8 Items Are the Foundation of a Perfect Wardrobe

Whenever I'm scrolling through Pinterest or Instagram for outfit inspiration, there's a constant that makes me stop on a particular image. Well, a couple of constants, if we like speaking in mathematical terms (which apparently I do). The trick to getting me to save that post or pin? A great, and I mean great, foundation piece. I love a classic look, and if you do too, then the importance of a few pared-down, buildable staples in your closet cannot be stressed enough.Like a basic, a foundat...

Courtney Falsey Fri, 18 Feb 2022 Who What Wear
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My 58-Year-Old Aunt is My Style Icon—Here's Her Impressive New Shopbop Wishlist

For as long as I can remember, my aunt has always had the most interesting style. Whether she was marching to the beat of her own drum or jumping on the latest trends, there was never a doubt in anyone's minds that she was going to be the best dressed in any room she walked into. Naturally, her love of personal style and all things fashion trickled on down to me and here I am years later writing about all the above for a living. Since my aunt's friends are constantly asking her where she bough...

Lauren Eggertsen Wed, 16 Feb 2022 Who What Wear