As a shopping editor, I make it my business to spot trends and be ready to dish out clothing recommendations for any and everybody in my life — including my 23-year-old sister baby sister. Like many early twenty somethings she’s always trying out different looks and loves an online shopping spree. She recently asked me for shopping recommendations, so I got to work. She loves having a variety of options at an affordable price point, so I thought the virtual isles of Urban Outfitters couldn...

Happy Wednesday! It's time for our weekly installment of new arrivals. In case you're unfamiliar, every week, I search high and low to find the best designer and affordable pieces from your favorite brands—all of which just hit stores—so that you can be the first of your friends to wear them. After all, if you're going to buy something, why not beat everyone else to it?I interrupt your regularly scheduled gift shopping to inform you that there are a ton of chic new arrivals out there that ...

Sure, “Cyber Week” may be behind us, but honestly, there are still just-as-strong sales at some of the retailers we all adore. In fact, many are currently offering even steeper discounts. To give you a bit of shopping inspiration, I put together an edit of pieces to consider for yourself or as gifts before they sell out.As you’ll see, there’s everything from standout basics from retailers like Shopbop, Abercrombie & Fitch, and Nordstrom to gorgeous luxury items from Net-a-Porter and It...

Like many companies, here at Who What Wear we are very active on slack. We fashion editors particularly love it for sharing hot-off-the press fashion news, celebrity style, major trends and micro trends, along with plenty of cool and new shopping finds. In fact, we have a “trends and market” slack channel dedicated just for this. Editors chime in daily with cute pieces they’ve tried or chat about a standout detail they’ve seeing on the runways, or a cool trend they’re spotting everywhe...