Online Shopping
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I've Been a WWW Editor Since 2014—6 Brands in My Closet Then and Now

Given that I started working at Who What Wear almost a decade ago, it's to be expected that my style would've changed a lot during that time. But I'm also someone who has brand loyalty, and although my city of residence and budget may have changed over the years, there are a few brands I come back to time and again. And one thing that they all have in common is that they're relatively affordable.I took a look at my existing wardrobe and did a little photo research of my 2014 self, and it was i...

Allyson Payer Mon, 12 Dec 2022 Who What Wear
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The Nordstrom, Shopbop, and Net-a-Porter Items I Have on My List Right Now

I love to make shopping lists. Well, it probably doesn’t come as much of a surprise given my role as a fashion editor that focuses on the latest in market and shopping specifically. Three stores I turn to on a regular basis for myself and to uncover fresh finds to showcase to you, dear readers, are Nordstrom, Shopbop, and Net-a-Porter.With that in mind, I took a scroll through the new arrivals at this trio of stores to bring you an edit of the items at the top of my list when someone’s look...

Bobby Schuessler Sun, 11 Dec 2022 Who What Wear
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I Just Found 30 New J.Crew Arrivals That Could Become Closet Staples

Along with everyone else, I became a big J.Crew fan when the brand started to show up all over my For You page on TikTok. I have to admit I wasn’t the biggest fan of J.Crew before. I associated it with a stiff, preppy style and lots of horizontal stripes. But I’ve been proven wrong, especially with Olympia Gayot taking over in her creative director role. J.Crew now feels more elevated, stylish, and even a little bit cool. While deep-diving into the J.Crew site, I found so many items that ...

Grace O'Connell Joshua Sat, 10 Dec 2022 Who What Wear
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30 Life-Changing Fashion, Beauty, and Home Items I Discovered This Fall

I feel a bit like a broken record when I say this but as an editor, I basically shop all day for a living. And while the majority of that shopping is obviously for the many stories I write, I also inevitably find things for myself along the way. My finds this fall have been particularly great and I thought it'd be fun to share them with you in case you're looking for gifts or cool things for your own life.For the purpose of organization, I've broken my special fall finds (many of which can be...

Allyson Payer Sat, 10 Dec 2022 Who What Wear