Online Shopping
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42 Things You Have to See From Zara, Shopbop, and Reformation Right Now

We've reached the time of year in which it's still cold out there but many of us have mentally moved on to spring. For me, that means my shopping carts are full of dresses, sandals, and pretty spring colors. Retailers across the internet are making it easy to transition our wardrobes to spring, as the winter inventory has been cleared out and newness is being added on a daily basis—especially at Zara, Shopbop, and Reformation, the three retailers I'm focusing on for this month's edition of 42 ...

Allyson Payer Thu, 16 Feb 2023 Who What Wear
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I'm a 24-Year-Old Fashion Editor—34 Nordstrom Pieces My Group Chat Saw First

When it comes to my wardrobe choices, my tight-knit circle of fashion friends is the first to hear. Like all 20-somethings, we have a chaotic group chat used for weekly happy-hour planning, venting about dating, and, naturally, thoughts on impulse shopping. This week's topic of discussion was spring wardrobe selects from Nordstrom. I always joke that being Gen Z is my style North Star when it comes to choosing my clothing, but it couldn't be any truer. Now that the temperatures are rising an...

Ana Escalante Sun, 12 Feb 2023 Who What Wear
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I Lead a Shopping Team—32 New Items That Have Editor Approval

As the shopping director at Who What Wear, I spend my days sourcing the market to bring you, dear readers, an edit of need-to-know buys. My team of editors and I collectively look at a lot of products on a daily basis. On that note, I thought I’d scroll through our team Slack channel to pull out a curation of new items that have our editor stamp of approval. You’ll notice that the pieces included in the mix run the gamut. There’s everything from trend-forward basics like the of-the-mo...

Bobby Schuessler Sun, 12 Feb 2023 Who What Wear
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Banana Republic Is in Its Cool-Girl Era: 28 Pieces Currently in My Cart

Just like the rest of the Gen Z fashion crowd, TikTok is my go-to source for all things trends and style. Sure, I get inspiration from the runways and my favorite celebrities, but the real magic happens on the clock app. This month's conversation the teens are partaking in? Banana Republic, the glossy retailer associated with the mid-2000s, is back, and frankly, much better than it's ever been. Over the last few years, brands our mothers used to shop at have made a surprising comeback amongst m...

Ana Escalante Sat, 11 Feb 2023 Who What Wear