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If It's Pretty, I Want It—These 30 Summer Finds Have Me in a Trance

I'm a simple person. I love nice things that make me feel pretty. With summer coming up, I'm feeling inspired to go on a little shopping spree and purchase some fanciful pieces for the warm weather. I'm not kidding when I say I have an outfit planned for every occasion. Here's what I'm envisioning: fresh textures and layering pieces for days spent lounging at the pool or beach, airy silhouettes and pastel basics for casual Sunday brunches, and obviously some luxe fabrics and jewel tones for roof...

Emma Walsh Sun, 14 May 2023 Who What Wear
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42 Things From Nordstrom, Shopbop, and J.Crew You Have to See Right Now

As I write this, it's slowly climbing up to 80° in New York City today, and when I tell you I was not ready for the weather to get that warm, it's an understatement. The outfit I hastily dug out of my closet is one I hope to never repeat again. Ready or not, spring has sprung, and summer is closer than you think. If your wardrobe isn't up to snuff, it's time to whip things into shape. Panicking? No need. As I do every month, I scoured three of my favorite shopping sites—this time being No...

Nicole Akhtarzad Eshaghpour Fri, 12 May 2023 Who What Wear
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These 4 Influencers Are Also Brand Founders—28 Items That Keep Them Chic

The influencer/content creator landscape has changed so much in such a short amount of time. Not even five years ago, it wouldn’t be that uncommon if you hadn’t even really heard of TikTok, and now, that app is dominating the social game and honestly the advertising and marketing game as well. We have watched tons of creators skyrocket from having small followings to becoming celebrity figures in their own right, and as someone who loves fashion and beauty, the creators in those spaces hav...

Grace O'Connell Joshua Thu, 11 May 2023 Who What Wear
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If Your Vibe Is Old Money Auntie, You’ll Love These 28 J.Crew Finds

We all know that sophisticated, well-dressed older woman with no kids, no husband, and no serious commitments besides dinner plans and what's next on her "luxury buy" list. She's cool. She's chic. She's probably what Sofia Richie Grainge is aspiring to be. Meet the old money auntie— a classy, stylish embodiment of a woman who prefers Khaite and Toteme to louder, buzzy fashion labels. Old money aunts aren't just a vibe— they're a lifestyle.By now, we've all heard the about the quiet luxury ...

Ana Escalante Sun, 07 May 2023 Who What Wear