Online Shopping
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30 New Items from Zara, H&M, and Nordstrom That'll Sell Out If You're Not Quick

Since it's my job to keep tabs on what's new in fashion, I'm a frequent visitor of the new arrivals section on most fashion sites. It can be tricky, scrolling through all the pages and finding the best of the best before it's gone. I've noticed that whenever I mentally pick out my favorites as I browse, I've found that they almost always end up selling out within a week, so I guess you could say it's either a sheer coincidence or I just have an eye for what's good. Let's just go with the latter...

Yusra Siddiqui Tue, 09 Feb 2021 Who What Wear
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The Best Brands to Shop for Quality Basics

Though simple basics are the foundation of a versatile, stylish wardrobe, oftentimes we purchase them as mere afterthoughts. To ensure you’ll always have the perfect white T-shirt or plain black sweater on hand, we put together a list of our favorite brands creating easy, wearable basics. These editor-approved labels are pros at elevating everyday essentials and adding a luxurious touch to core pieces, so we suggest bookmarking them now.From the best white tees to simple sweaters that will s...

Michelle Scanga Fri, 05 Feb 2021 Who What Wear
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I'm 55 & a Former Nordstrom Buyer—These 6 Items Will Make or Break a Good Closet

Former Nordstrom buyer and 55-year-old stylist, Susie Wright, is a breadth of sartorial knowledge. After all, her fashion résumé speaks volumes. She also does happen to fall in that over-50 bracket. And while age has nothing to do with what you should or shouldn’t wear, her more experienced style point of view is always quite intriguing. Recently she shared a few particularly noteworthy tips on her blog, So Susie. Basically, she offered up the specific wardrobe staples she thinks could be...

Bobby Schuessler Mon, 01 Feb 2021 Who What Wear
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Shop 26 of This Week's Best New Arrivals

Happy Wednesday! It's time for our weekly installment of new arrivals. In case you're unfamiliar, every week I search high and low to find the best in designer and fast-fashion pieces—all of which just hit stores—so that you can be the first of your friends to wear them. After all, if you're going to buy something, why not beat everyone else to it?If you're an avid shopper, chances are this might just be your all-time favorite Who What Wear article ever. There's no doubt in my mind that you...

Lauren Eggertsen Tue, 26 Jan 2021 Who What Wear