Online Shopping
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I Shop All Day for a Living—These Are the 28 Coolest Things I've Seen This Month

While most people know that I don't literally get paid to shop, I am constantly in the market scrolling through thousands of products each day for research (and sometimes for myself), which means I am well-versed in what many retailers have to offer at any given moment. From affordable finds to luxury goods, I pride myself on providing you all with the best shopping roundups, period. So today, I am here to share with you my comprehensive list of all the coolest things I've seen this month wh...

Lauren Eggertsen Mon, 05 Apr 2021 Who What Wear
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I’m Ditching My Sweatsuits For These Equally Comfortable Matching Sets

A few months ago, during one of the many weekly runs I make to Target, I spotted and bought a knit vest and pant matching set on a whim. It was from none other than Who What Wear, and although we have the privilege as editors of test-driving a lot of styles before they hit stores, this two-piece set escaped me. Quickly it became my go-to outfit for everything from video calls to short walks to my local coffee shop, or whenever I needed to run out of the house and didn't want to look like I ...

Indya Brown Sun, 28 Mar 2021 Who What Wear
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The 9 Key Elements of My Post-Lockdown Wardrobe

I know this is an overstatement, but lately, every time I leave the house, I utter the ubiquitous phrase "I have nothing to wear". The reason being, over the course of the past year, with social events, trips, and fun nights out put on the backburner, all I seem to have bought was loungewear and house shoes. Based on the sheer number of stories Who What Wear has published about those two categories since March 2020, I'm pretty sure I'm not alone in this. With vaccinations on the rise, the weat...

Allyson Payer Sun, 28 Mar 2021 Who What Wear
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Nordstrom and H&M Both Have Solid Trend Sections—These Items Are Worth It

When I’m shopping some of my go-to stores either for my personal wardrobe or as I’m doing market research for various stories, I typically hit up the new arrivals and sale sections first. In addition, many retailers like Nordstrom and H&M also have “trend” sections. These curations are special because they focus specifically on those more trend-forward items that feel particularly relevant for the season.To showcase some of the top-notch finds, I scrolled through the trend sections a...

Bobby Schuessler Sat, 27 Mar 2021 Who What Wear