Online Shopping
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Trust Me—Buy These 22 Things

Trust Me—Buy This is a series where our market editor Nicole Eshaghpour makes her favorite real-life fashion finds shoppable for Who What Wear readers.Hello and welcome back to my latest Trust Me—Buy This roundup! In case you're new here or forgot what this is all about, today, I'll be sharing my go-to items of the moment with more of a personal spin than your usual shopping story. With a little help from my fashion-focused Instagram account, @trustmebuythis, where I post my own (m...

Nicole Akhtarzad Eshaghpour Thu, 29 Jul 2021 Who What Wear
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I'm a Careful Sale Shopper—These Are the 5 Items I Buy and Skip

As much as I love a good sale (and strive to not pay full price for as much as I possibly can), I consider them to be a blessing and a curse. Sale-induced anxiety is real, and I think it's safe to say that we've all made impulse purchases before as a result of it. I know I have, but I've figured out what types of items to avoid—the ones I end up regretting. Getting caught up in the urgency and excitement of a sale does not make for clear-headed shopping, so I'm here to provide a little guid...

Allyson Payer Wed, 28 Jul 2021 Who What Wear
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The Cutest Baby Boy Clothes on the Internet Right Now—According to Me

WWW Moms is where you’ll find all our current favorite shopping picks for parents and kids, personally curated by editors, staffers, and friends of Who What Wear with little ones in their lives.Prior to becoming a new mom roughly 10 months ago, I always knew there would be a lot to get used to. Lack of sleep, a changing body, and a major new responsibility to juggle—just to name a few. One thing I thought I'd for sure have down, however, was the whole shopping thing. I mean, how hard cou...

Nicole Akhtarzad Eshaghpour Fri, 23 Jul 2021 Who What Wear
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I'm a "Personal Stylist" for My Inner Circle—These New Arrivals Are Favorites

My crew texts me on a regular basis when they need sartorial guidance. And let’s be honest. I live for it. Given that it’s my job to research and write about fashion, I love any excuse to keep that style conversation going in my off-duty life. I sort of act as a personal stylist for my friends. In fact, I recently showcased a sampling of pieces I recommended to my people from Zara, H&M, and Madewell. I’ve also made other shopping lists offering an array of new arrivals that I think will ...

Bobby Schuessler Tue, 20 Jul 2021 Who What Wear