We grew up watching Say Yes to the Dress and Four Weddings and since then, bridal trends have significantly changed. As Gen-Z prioritizes values such as sustainability and frugalness, the classic bridal attire is starting to shift. A recent Pinterest report underscores these changing mindsets, indicating a shift to "quiet life" weddings which focus on intimate gatherings and aesthetics. According to the report, there has been a 150% increase in "wedding dinner party" searches as well as a 210% ...

British sportswear brand Gymshark just announced the launch of its brand-new sports Hijab, a major step forward when it comes to modest activewear and inclusive design. Available in two colorways of "Cargo Teal" and "Sand Beige," the scarf is crafted from sweat-wicking fabric and can be worn both inside and outside of the gym.The new release follows on from a slew of inclusive designs from Gymshark, including the recent Diffuse Sweat Headband made for people with textured hair, and its London st...

Italian fashion label GCDS is joining in on the anniversary celebrations with Sanrio, celebrating 50 years of the iconic Hello Kitty franchise. Feeding into the ongoing food and fashion frenzy, the collaboration sees GCDS team up with PAN Milano, a Japanese bakery specializing in classic viennoiserie pastries with a Japanese twist.As part of the collaboration, the bakery features GCDS and Hello Kitty branding throughout, alongside Shokupan and Hello Kitty-shaped doughnuts. Alongside the food off...

Over the last few years Eastside Golf has emerged as one of a few micro golf apparel brands to break into the mainstream. With a strategic vision, what began as two former college golfers selling hoodies out of a backpack has turned into a brand that has multiple collaborations with Jordan under its belt, and most recently a partnership with Mercedes-Benz. At last month's Masters Tournament, Mercedes-Benz and Eastside Golf provided a preview of what was to come, delivering a co-branded capsule f...