The Lyst Index is back for another quarter, sharing the latest data on our favorite fashion items and hottest brands. As always, the Index features some of fashion's biggest releases, with previous lists including viral items like Uniqlo's crossbody bag, Birkenstock's Boston clogs and Prada's triangle logo tank top. Often a mixture of luxury items and affordable pieces, the list is a powerful indicator of the wider shifts in fashion trends and our buying habits.For example, Q2's list signaled a ...
Tekla and AURALEE have teamed up on a new limited-edition collection, drawing inspiration from the bathing rituals of "Onsen," also known as hot springs. Exploring the intersection of Japanese and Scandinavian practices, the team-up aims to celebrate the bathing rituals that connect us, through a selection of towels, sleepwear, outerwear and knitted accessories.Specifically exploring the moments after an onsen, returning to the cold evening, the collection is rooted in AURALEE's fabric developme...
Rising designer Rupal Banerjee just dropped Ru by Rupal's newest collection, "Let's Play Outside." Celebrating the "joy of reconnecting with nature," the collection hopes to encourage its wearer to prioritize outside life and authentic living, reminding us to stay as playful as we did during our childhoods.This season's lookbook and set design offer a contrast between the natural world and online simulation, bridging the gap between the real and the surreal. Starring models Salena Solis and Leen...
SKIMS just dropped its newest campaign featuring actor, activist and mother Olivia Munn. In partnership with breast cancer foundation Susan G. Komen, the campaign highlights Munn's own journey with breast cancer, encouraging women to prioritize their health and book regular screenings.Earlier this year, Munn spoke out about her ongoing battle with breast cancer, with her story resulting in a significant increase in visits to The National Cancer Institute's breast cancer risk assessment tool site...