French label Hélas just launched its Summer 2024 collection and campaign, inspired by the digital revolution of the '80s. Pieces feature playful graphics drawing from retro Powerpoint presentations and Windows Paint aesthetics, also influenced by beach escapes from back in the day.Aiming to capture the essence of a vintage summer, the collection features items like the Brush Shorts and Tee, Bel-Air Oversized Shirt and Cool Coog All-Over Knit, offering a colorful twist to classic skate silhouett...

Jacob Elordi has just been officially announced as Bottega Veneta's new global ambassador, a partnership that suddenly makes his extensive bag collection make a lot more sense. The Euphoria star has captured the heart of the internet thanks to his hot boy street-style looks and of course, his involvement in the biggest film of 2023: Saltburn. Now, he's firmly cemented himself as one of fashion's biggest it-boys, known for his effortless off-duty looks and impeccable accessories. Elordi has been...

Marimekko has become a mainstay in the heart of Helsinki. The fun-filled heritage brand's typewritten logo and whimsical, floral patterns can be spotted around the quaint city center almost as often as stoplights or public trams. For the Finnish, Marimekko is a way of life. It has brought a child-like joy to locals since 1951 and it all started with a dress.Jumping deep into the rich history of the ready-to-wear and home decor brand, Hypebae tagged along with Marimekko for Marimekko Day — an a...

NewJeans member Haerin just made her official debut for Dior, after she was first unveiled as the luxury label's new brand ambassador back in April.In her new role with the brand, the 16-year-old K-pop star will represent Dior at key events and likely make multiple appearances in future campaigns. In a statement about the partnership, Dior said, "This is an opportunity to celebrate the privileged ties binding more than ever the NewJeans singer and Dior. Between elegance and audacity, a unique fr...