Zara Larsson's new lingerie label, MAIN ROSE, made its debut earlier this year and now, the brand is getting into the holiday spirit with its latest campaign. Lensed by Paris-based photographer Zoe Natale Mannella, the new campaign packages up the brand's signature styles with a cheeky festive twist.Featuring sheer fabrics, delicate details and matching sets, the campaign lands in hues of hot pink, baby blue and chocolate brown, plus classic colorways like black and white. Standout styles includ...

The internet's favorite activewear brand, Adanola, tapped Tallula Christie, co-founder of London's cultural hub BeauBeaus, and her sons for its latest holiday campaign, "The Great Indoors." Celebrating the joy of family, gift giving, cozy nights in front of the fireplace and all the things that make the holiday season so special, the trio model Adanola's newest garments. Soft sleepwear and cozy lounge essentials arrive in reds, blues and heather grey in adult sizes and bite-sized ones for your "...

High Fashion by JOL is one of the coolest luxury brands to come out of Africa in the last few years, and the label's new "Desciples" collection is showing everyone why. Since its founding by Rahman Jago in 2019, High Fashion by JOL has set out to reinterpret the definition of luxury, incorporating essences of streetwear, local culture and traditional Nigerian design practices into each collection. This winter, the brand is at it again with everything from sporty polos and muscle tees to rhinesto...

Stop scrolling, there's a new It-girl brand on the block. Introducing DEBUTE, London's latest label taking over our feeds. Founded by sisters Jazzy De Lisser and Lola Bute, it's the perfect mix of vintage romance and 90s edge, without having to dig through the second-hand bins. Oh, and fans include Alexa Chung, Sienna Miller and Adwoa Aboah.DEBUTE unveiled its second winter capsule, "No Hard Feelings," in an ode to old-school glam and nights out in London. Think Kate Moss meets Alexa Chung, wi...