Chet Lo was always destined to explore more than just fashion. In 2023, the London-based designer told us as much during an interview surrounding his Fall/Winter 2023 show at London Fashion Week. "I really want to be able to expand the brand outside of just fashion and into the world of design," he told Hypebae. "I think I have a lot more to offer than those [areas] and I really want to touch every part of someone's life and be able to invite them into my universe."Fast-forward just two years an...
Rising performance-wear company On first announced FKA twigs as its newest Creative Partner back in April 2024, specifically looking after its new training vertical. Tapping into twigs' avant-garde approach to dance and choreography (evidenced by her performance at Valentino's Paris Fashion Week show), the partnership sees the artist supporting high-performance pieces that enable a wide range of movements.In September 2024, the duo dropped a new training campaign, introducing the Fall/Winter 202...
Off Season is exactly what it sounds like -- gear you'll want to wear long after game day is over. So, NFL fans, rejoice -- we just found a way to wear your team pride in style.The brainchild of entrepreneur, Emma Grede (longtime Kardashian confidant and SKIMS co-founder) and Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, Off Season is here to redefine fan apparel. Inspired by five NFL teams -- the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions...
As January rolls on, the familiar New Year, New Me mantra is currently on many of our minds. Just in time, FLANNELS is here to help us power through the first month of the year -- because who doesn't need a little extra motivation to kickstart those New Year's resolutions, right?Its latest activewear campaign celebrates movement, strength and freedom -- everything we could use a bit more of this January (especially with the sun setting before dinner and temperatures dropping even lower.) As goin...