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GUESS USA Is Keeping Vintage Americana Alive and Well

GUESS USA just dropped its new Spring/Summer 2025 collection through a raw-edged campaign that puts distressed denim first. Rustic finishes characterize SS25, paired with heavy distressing and experimental design techniques, evolving the vision of designer Nicolai Marciano.The campaign, lensed by long-term collaborator Eli Russell Linnetz, takes influence from small towns in America, looking at their "rock 'n' roll" heritage. Shredded denim shorts with American flag motifs, floor-length patchwor...

info@hypebae.com (Hypebae) Fri, 04 Apr 2025 Hypebae
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Les Benjamins Takes Us to Seoul for SS25

Les Benjamins, the Istanbul-based label, just launched its new Spring/Summer 2025 collection, titled "From a Thousand Miles Away, Unconditional Love." Taking inspiration from the unique bond between the people of Turkey and South Korea -- which developed during the Korean War in 1950 -- the new collection celebrates themes of courage, cultural exchange and unity.As a result, the offering features military-inspired silhouettes revived with a modern twist and reimagined through fluid fabrics inspi...

info@hypebae.com (Hypebae) Fri, 04 Apr 2025 Hypebae
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Mia Khalifa Opens and Closes DOMINNICO at Barcelona Fashion Week

Just off the back of her recent runway return, Lebanese-American model Mia Khalifa, landed in Barcelona for the latest iteration of 080 Barcelona Fashion Week. Opening and closing the show at DOMINNICO, the genderless label founded by Domingo Rodriguez Lazaro in 2016, Khalifa's appearance also marked the end of day three of the season.The collection took inspiration from Western aesthetics and Las Vegas's night life, with Khalifa donning a cow-print fur jacket with matching boots, paired with a ...

info@hypebae.com (Hypebae) Fri, 04 Apr 2025 Hypebae
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Parade Releases Its First-Ever Underwire Bra Collection

Parade releases its first-ever underwire bra collection.Crafted by and for the Parade community, "Always On" is the answer to every woman's cry to ditch underwire bras. Instead of ditching the everyday essentials, Parade introduces its answer -- with an abundance of silhouettes.Now featuring 16 new bras, the new collection aims to "challenge the age-old reputation of underwire" as "uncomfortable, tight and awkward," the brand stated. With prices ranging from $32 to $36 USD, each new offering t...

info@hypebae.com (Hypebae) Tue, 01 Apr 2025 Hypebae