The rise of Spanish streetwear brands is something we explored not too long ago on Hypebae, and it appears that their appeal isn't slowing down any time soon. Pepsi just teamed up with the Spanish-based label Pompeii, collaborating on a football-inspired capsule that celebrates our love for the beautiful game.Dubbed "La Pretemporada," the collection is inspired by the concept of pre-season summer at a professional football club. Featuring seven unisex pieces, it includes T-shirts, football jerse...

Miu Miu's new Fall/Winter 2024 campaign features a star-studded line-up of brand ambassadors and friends of the runway, including Ethel Cain, Charlotte Cardin, Cara Delevingne, MINNIE and Caitlin Soetendal -- including the brand's latest runway debut: Little Simz.Inspired by the lives of the people around it, Miu Miu's FW24 explores the journey that our wardrobes take, "from childhood through maturity, from the masculine to the feminine, the formal to the informal." Looking at how clothing affec...

The gap between fashion and technology is rapidly closing as new and innovative creations emerge. Founded by former Ralph Lauren and Burberry digital director Alice Delahunt, the Web3 luxury platform SYKY has just launched an app on Apple Vision Pro.Starting with a showcase from avant-garde Japanese label ANREALAGE, designed by Kunihiko Morinaga, the SYKY app offers a unique and immersive way to dive into the worlds of legendary designers and fashion houses."We're excited to continue leading thi...

The new SHUSHU/TONG Fall/Winter 2024 collection takes inspiration from the iconic novel "GIGI," written by French author Colette. Drawing on the fairy-tale elements of the book and focusing on Gigi's unique character, the collection mirrors her sense of innocence and desire to reject societal expectations.Inspired by the book's "vivid satire, veiled in fairy tale imagery," the distinctive campaign, lensed by Zhong Lin, employs a subtle yet saturated color palette of pinks, beiges and browns. Spo...