Cult-loved London label Damson Madder just dropped its Fall/Winter 2025 collection alongside its first-ever campaign video, titled "In the Slow Lane," which celebrates the art of slowing down.The brand film, directed by award-winning duo Fanny & Rory, stars London-based model and muse Lily McMenamy and sets the tone for the season ahead. Inspired by early 2000s arthouse cinema, it follows the heroine 'Damson' as she moves joyfully through a nostalgic dream world.The collection takes inspirat...

After a brief hiatus, London-based label JAKKE is back with a brand new vision. Under the new creative direction of Stefani Danzig, the brand is relaunching with its Fall/Winter 2025 collection, evolving its signature offering of faux fur coats and jackets.Tributing its humble East London origins, the brand is reinventing its cult-loved collection with contemporary designs and detailing, made for "the elevated rebel." Exploring themes of individuality, rebellion and autonomy, the new release rev...

ALO teased the launch of its brand new bag collection a few weeks ago and now, the full campaign has landed. Lensed by Steven Meisel, the new visuals also feature styling by Carlyne Cerf de Dudzeele and makeup courtesy of Dame Pat McGrath. If that wasn't enough of a star-studded line-up for you, then the talent is sure to catch your attention...Featuring Amelia Gray, Candice Swanepoel and Daiane Sodré, the new campaign spotlights four distinct silhouettes, crafted from responsibly-sourced calfs...

Unlike pickleball or pilates, rugby boasts one of the oldest histories in sport. But, where other fitness trends have attracted a cult female following with their effortlessly stylish image, the game has often struggled to detach itself from the stuffy, male-centric identity it has traditionally been associated with.This year, Asahi Super Dry is shaking things up. Through its sponsorship of the Women’s Rugby World Cup 2025, the Japanese beer brand aims to champion overlooked female players, gr...