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The West African Brands to Know Ahead of "Detty December"

December is upon us once again, which means that many of us all around the world are preparing to go home for the holidays. For Ghanaians and Nigerians, though, December represents an even bigger homecoming. "Detty December," a term coined by Mr. Eazi in 2016 that has since become a colloquial phrase for this annual return to the motherland, is a cultural phenomenon that transcends borders and industries."Detty December" is an exciting period of time full of events, from concerts and music festi...

info@hypebae.com (Hypebae) Fri, 05 Dec 2025 Hypebae
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Stella McCartney Declares 2026 the "Year of the Horse"

Stella McCartney is looking ahead to the Fall 2026 season, launching a brand new campaign that celebrates the core of Stella. Referencing the designer's creative evolution, heritage and love of animals, the new release is dubbed "the Year of the Horse," and celebrates the designer's equestrian spirit.Landing in an earthy color palette, the new collection fuses archive textures and heritage prints with Savile Row-inspired tailoring. It wouldn't be a Stella McCartney collection without a sustainab...

info@hypebae.com (Hypebae) Fri, 05 Dec 2025 Hypebae
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Urban Sophistication's "Feeels Toasty" Collection Reimagines the Classic Puffer

Urban Sophistication just dropped the latest instalment of its apparel range with a new collection dubbed "Feeels Toasty." Marking the brand's new outerwear line, the collection aims to reimagine the classic puffer jacket through the lens of "emotional resonance.""In designing the Puffer, we wanted to balance warmth and coziness with a certain crispness," said Founders Neta and Elad Yam in a press release. "The jacket is made from the best materials—Gore-Tex fabric, down filling—and genuinel...

info@hypebae.com (Hypebae) Fri, 05 Dec 2025 Hypebae
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Adidas and Arte Antwerp Celebrate North African Football Culture in New Collaboration

Arte Antwerp has joined forces with adidas to drop a sportswear collection heavily-influenced by North Africa's rich football culture. The head-to-toe collaboration arrives in the colors of the Moroccan and Algerian flags, and the Belgian streetwear brand elevates adidas' sportswear range with effortlessly cool sets, sandals and jerseys. A campaign shot in Morocco by Ilyes Griyeb brings the collection to life against red clay and tile.The collaboration focuses on the basics: tracksuits, tees and...

info@hypebae.com (Hypebae) Fri, 05 Dec 2025 Hypebae