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Fiorucci Turns Models Into "Living Works of Art" for SS26

Fiorucci presented its Spring/Summer 2026 collection during Milan Fashion Week Men's, transporting guests to the Via Paolo Sarpi. Collaborating with Berlin-born, London-based artist Janina Zaïs, the showcase saw models transformed into "living artworks," complete with cartoon-style paintings on their bodies.Celebrating themes of freedom, connection and transformation, the showcase looked to its location as a "surreal and emotional stage," blurring the lines between the real and the fantastical...

info@hypebae.com (Hypebae) Mon, 23 Jun 2025 Hypebae
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Balenciaga Just Dropped Satin PUMA Speedcat Ballerinas

First teased at Balenciaga's Fall/Winter 2025 runway show, the brand's PUMA collaboration is now officially here. Blending PUMA's sporting legacy with the distinctive design aesthetic of Balenciaga, the result is a perfect harmony of technical sportswear and high fashion.Featuring a slew of technical garments like sweatsuits, tracksuits and jackets, the collection also includes classic silhouettes like hoodies, T-shirts and shorts with co-branding. Landing in a range of fitted, medium and oversi...

info@hypebae.com (Hypebae) Mon, 23 Jun 2025 Hypebae
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This Uniform's Esme Marsh on Taking a Slow-Fashion Approach to Streetwear

Thoughtfully made clothing takes time. At least, that's the belief of Esme Marsh, founder of London-based label This Uniform. Built around the principles of slow fashion and functionality, the rising brand has a very clear idea of what it is and what it's not -- something that's increasingly difficult to do with today's rapidly changing trend cycle."I wanted to make clothes we'd actually wear all the time - pieces that are super comfortable, easy to move in, durable and functional," Marsh tells ...

info@hypebae.com (Hypebae) Fri, 20 Jun 2025 Hypebae
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Are Souvenirs Becoming Fashion's Latest Obsession?

This season's fashion campaigns seem to have one common theme: a rising obsession with the aesthetic of souvenirs. While a staple part of many of our childhoods, something about our affinity for these little trinkets feels a bit different this year...Appearing in campaigns from Danish jewelry brand Pilgrim and London-based label Fruity Booty, these vacation markers also appear to take shape at this summer's pop-ups. For example, Barcelona-based brand Susmie's opened an "ephemeral" pop-up store i...

info@hypebae.com (Hypebae) Wed, 18 Jun 2025 Hypebae