PlayStation is taking us to Y3K, unveiling a futuristic collaboration with Japanese streetwear brand WIND AND SEA. The playful collection brings one of Japan's most iconic gaming brands to life through tracksuits and jerseys. Bringing the worlds of gaming and fashion together, a campaign starring actress and the voice behind Silent Hill f Konatsu Kato highlights the monochromatic capsule in all its glory.PlayStation has been blurring the line between gaming and streetwear for a while now. Trendy...

High shine and high octane, these are the sharp new shades you need. To celebrate Hypebeast's 20th anniversary, eyewear brand Ray-Ban released 100 special edition Mega Balorama sunglasses, and they're not subtle.With Hypebeast following Ray-Ban's moves over the years, including the announcement of A$AP Rocky as the debut creative director, the collaboration is the result of a close bond between the brand and platform, blending streetwear with technical expertise.The ultimate balance of sporty an...

Older sisters are the figure that everyone who doesn't have one wants one, and everyone who does have one doesn't realize how lucky they are. Berlin-based Ottolinger's Pre Spring/Summer 2026 campaign explores Heidi, the older sister figure at the heart of the season.Grounded, experienced and straightforward (or at least appearing so to the outside world), the older sister is someone who's lived enough to be direct and unbothered by the trivial. Ottolinger's campaign focuses on this attitude, tak...

We're getting to the tail end of the year, which means it's another opportunity to look back on our fave brands, viral items and the most memorable fashion moments of 2025. As a result, we're back with a new instalment of our annual series Hypebae Best, where we round up some of the biggest brands, designers and collaborations in fashion this year, according to our editors.This year, we seemingly said goodbye to constant microtrends and instead, prioritized personal style and designer archives, ...