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Jordan Brand Teams up With Free the Youth To Celebrate Its 40th Anniversary

Jordan Brand is gearing up to celebrate an impressive 40th anniversary this year, marking four decades of creativity and greatness. Rooted in a love of the game and the street, the Jumpman logo continues to represent ambition, cultural fusion and community.To celebrate the milestone anniversary, Jordan Brand is teaming up with Free the Youth, a collective of young creatives who look to empower and uplift the African diaspora. Founded by Jonathan Coffie, Kelly Foli, Winfred Mensah and Richard Kwe...

info@hypebae.com (Hypebae) Fri, 07 Feb 2025 Hypebae
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Everything You Need To Know About New York Fashion Week FW25, So Far

New York Fashion Week Fall/Winter 2025 kicked off on February 6, showcasing sustainability, inclusivity and innovative takes on uniform dressing. So far, highlights include Collina Strada's "Fempire" showcase and Jane Wade's continued exploration into futuristic workwear. Whether it's Hillary Taymour of Collina Strada reclaiming identities once marginalized through a playful, childlike and nostalgic lens, or Jane Wade dissecting corporate culture to merge technology, business and individuality, ...

info@hypebae.com (Hypebae) Fri, 07 Feb 2025 Hypebae
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Mariacarla Boscono Stars in 7 For All Mankind's SS25 Campaign

Denim label 7 For All Mankind just dropped its new Spring/Summer 2025 campaign, starring Mariacarla Boscono and Mohamed Hassan. Lensed by Theo Liu, the campaign aims to champion the concept of self-expression and connection through striking visuals and playful poses."This season, we continue to celebrate the audacious spirit that defines 7 For All Mankind," says Sacha Gomez de Zamora Ford, the brand's global president. "This is more than a campaign; it's an invitation to be unapologetically your...

info@hypebae.com (Hypebae) Thu, 06 Feb 2025 Hypebae
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Zalando and adidas Originals Celebrate Individuality With Latest SS25 Campaign

From the terrace and running lifestyle looks to the low profile footwear trends taking the streets by storm, there’s no doubt adidas Originals’ extensive archive has proven to be unmatched.Following their Fall/Winter 2024 partnership which brought the collection to life with an immersive event focused on movement, the brand has reunited with Zalando, continuing to celebrate statement-making individuality through style and design.Drawing from its rich legacy embedded in the sporting world, ad...

info@hypebae.com (Hypebae) Thu, 06 Feb 2025 Hypebae