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Inside Sierra Rena's First-Ever Collection With NYC Jeweler En Route

Born and raised in Maryland, Sierra Rena made a name for herself as a content creator after moving to New York City in 2022. Known for her work styling the likes of Tyla, SZA and Coi Leray, the creative has also worked on brand campaigns with Nike, Adidas, Puma and more.Now, Rena is stepping into the world of jewelry with her first-ever collection in partnership with NYC-based jeweler En Route. Inspired by the elegance of ballet-core, the four-piece collection is a dreamy fusion of dainty and b...

info@hypebae.com (Hypebae) Mon, 10 Feb 2025 Hypebae
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Named Collective Says Love Is Overrated, "BAD ROMANCE" Is Forever

Named Collective is doing Valentine's Day differently. The brand's latest 11-piece collection, "BAD ROMANCE" plays with seduction while staying true to its signature grunge-meets-streetwear aesthetic.The pieces follow a black and pink color theme and are full of lace, ribbon and dark romance. At the heart of the collection is what Named Collective calls its "craziest hoodie to date" -- the VALENTINES RUFFLE ZIP HOODIE. Available in those two shades, this piece is drenched in cascading lace ruffl...

info@hypebae.com (Hypebae) Mon, 10 Feb 2025 Hypebae
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TTSWTRS Makes Its New York Fashion Week Debut

TTSWTRS presented its Fall/Winter 2025 collection at New York Fashion Week, marking its official fashion week debut. Hosted in the Bard room of the Chelsea Hotel, the showcase celebrated self-love and the art of accepting your body through the brand's signature prints and body-skimming silhouettes.Attended by names like Ari Lennox, Dascha Polanco and Ajani Russell, the showcase explored the relationship between our inner selves and our physical forms, through a positive and celebratory lens. Ask...

info@hypebae.com (Hypebae) Fri, 07 Feb 2025 Hypebae
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Collina Strada FW25 Turned NYC Into Its "Fempire"

Collina Strada presented its Fall/Winter 2025 collection during New York Fashion Week this season, dubbed "FEMPIRE." Exploring themes of femininity, matriarchy and queen-dom, the showcase offered a slew of Strada signatures with an added sense of power and domination."Imagine a world where power moves sideways and care is currency. A world that doesn't just reverse outdated norms but rewrites the script entirely—keeping what works, reconfiguring the rest," reads this season's collection releas...

info@hypebae.com (Hypebae) Fri, 07 Feb 2025 Hypebae