Lyst released its Q4 report for the end of 2024 (covering October to December) and as expected, Miu Miu holds steady as the world's hottest brand followed by Saint Laurent, Prada, Loewe and Coach. Saint Laurent has been steadily climbing, likely boosted by its standout Spring/Summer 2025 women's runway show, featuring Bella Hadid and Liu Wen, which oozed that sought-after masc energy. Coach's smart brand ambassadorships, combined with its knack for tapping into trends like bag charms and hobo ba...

Danish label ALIS made a triumphant return to the runway this Fall/Winter 2025 season at Copenhagen Fashion Week, reintroducing itself after a long hiatus. Aptly named "Comeback Culture," the collection showcase tributed the brand's formative origins in Christiania, Freetown back in 1995.After appointing Tobias Birk Nielsen as its new creative lead, the brand is reigniting its love of self-expression, boundless energy and creativity, celebrating its raw underground essence through a new lens. Ce...

Off the back of its viral product marketing, distinctive campaigns and impressive collaborators, Gentle Monster started 2025 with a bang. The iconic eyewear brand rekindled its affinity for jewels by launching an all-new jewelry collection earlier this month.Comprising 10 core styles, the collection includes a range of wire and metal eyewear frames and sunglasses with jewelry-inspired detailing. Seemingly an evolution of previous releases like its Jentle Salon collection -- which featured detach...

Throughout history, it-girls were always joined by their equally captivating counterparts -- the it-boys. From Brad Pitt, Leonardo DiCaprio and Idris Elba to Ryan Gosling, Jamie Foxx and Channing Tatum, these actors were the boy crushes of their generations. It's a natural phenomenon -- we see celebrities in the spotlight and swoon over their undeniable charm. Capitalizing on this allure, fashion brands cleverly weave these it-boys of the moment into their campaigns, bottling a little of that ma...