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Jordan Joins Forces With Youssouf Fofana to Launch Its FW25 Collection in Kenya

Jordan Brand just dropped its Fall/Winter 2025 outerwear collection, "Coldest in the Game," linking up with creative curator Youssouf Fofana on a brand trip in Kenya. Calling the cultural exchange "The Scout's Trip," Jordan's talent roster hailed from Kenya, France, Italy and the U.K. with musicians, stylists, designers and writers all coming together in the spirit of community and creation that is at the brand's core.Photographed by Bolade Banjo, the cohort styled the new collection in their ow...

info@hypebae.com (Hypebae) Thu, 23 Oct 2025 Hypebae
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Should Fast Fashion Brands Be at Fashion Week?

What do Topshop, H&M, Zara and COS have in common? Apart from being places you'd find on your local high street or shopping mall, they were also responsible for some of the biggest shows and presentations in the lead-up to fashion month this season.In August, Topshop staged a return to the runway, relaunching its own website and standalone collections with a catwalk show that shut down London's Trafalgar Square. At New York Fashion Week, COS held its showcase on the same day as brands like S...

info@hypebae.com (Hypebae) Tue, 21 Oct 2025 Hypebae
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Pierpaolo Piccioli Drops His First-Ever Balenciaga Campaign

Not long after new creative director Pierpaolo Piccioli presented his debut collection for Balenciaga at Paris Fashion Week, the designer returned to share his first-ever campaign for the brand. Lensed by David Sims, the latest campaign marks a new era for the house and, in turn, introduces a new Balenciaga woman."For my first campaign for the House, I wanted to create something that felt truly personal and could tell a story of effortless beauty and delicate humanity. Working with my dear frien...

info@hypebae.com (Hypebae) Tue, 21 Oct 2025 Hypebae
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What Celebrities Wore to This Year's Academy Museum Gala

This weekend, a few of our favorite celebs attended the 5th Annual Academy Museum Gala in Los Angeles, California, resulting in a tonne of incredible outfits flooding our feeds. In attendance this year were the likes of Rachel Sennott, Charli XCX and Zoe Kravitz, along with pop fave Addison Rae and internet it-boys, Jacob Elordi and Jeremy Allen White.After the summer's debut-heavy film festival season and the recent fashion month, this red carpet felt like a handy guide to the current landscape...

info@hypebae.com (Hypebae) Mon, 20 Oct 2025 Hypebae