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Bella Hadid Brings MISS SIXTY Back for SS25

Nostalgic women's denim brand MISS SIXTY just dropped what's already one of the best campaigns of 2025. Tapping up Bella Hadid for a playful, Y2K-inspired shoot, the new Spring/Summer 2025 offering transports us to a retro supermarket, honing in on the brand's vintage charm whilst embodying "effortless Italian ease."Spotlighting the new SS25 collection, Hadid sports pieces like the Lip Print T-shirt, Rhinestone Flared Jeans and Studded Leather Belt. One of the collection's standouts is undoubted...

info@hypebae.com (Hypebae) Fri, 10 Jan 2025 Hypebae
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Lucila Safdie's "Farewell Princess" Collection Tributes Hollywood's Golden Era

London-based designer Lucila Safdie just debuted her new Spring/Summer 2025 collection, "Farewell Princess." Referencing the New York Post headline reporting on the untimely death of Princess Grace Kelly, the collection looks to the women who ruled Hollywood's "Golden Era" as inspiration.Exploring their glamorous yet tragic lives, the SS25 collection continues to explore the complexities of coming-of-age and the juxtapositions we face. Looking at inspiring women like Marilyn Monroe, Jean Harlow ...

info@hypebae.com (Hypebae) Fri, 10 Jan 2025 Hypebae
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Frankies Bikinis Introduces "Travel Diaries" for It-Girls Everywhere

Cult-loved swimwear and loungewear label Frankies Bikinis just dropped the ultimate celebration of its stunning community. Launching "Travel Diaries by Frankies Girls," the new campaign captures the brand's it-girls going about their days in different locations. Featuring Olivia Aarnio dressing up in Dublin, Allegra Samsen on the go in New York and Amelia Kring styling for her next night out, the lo-fi visuals spotlight the brand's new collection in the most chic way.Presenting best-selling sil...

info@hypebae.com (Hypebae) Fri, 10 Jan 2025 Hypebae
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12 Brands Celebrating Lunar New Year In Style

Lunar New Year, celebrated across East and Southeast Asia, marks the start of the lunisolar calendar. While each country has its unique traditions and customs, the shared themes of renewal, prosperity and unity are at the heart of the festivities. Each year is tied to one of the 12 zodiac animals in a repeating 12-year cycle and for 2025 the spotlight is on the Snake. Symbolizing transformation, growth and stability, the Snake is all about shedding the old and welcoming new beginnings with the t...

info@hypebae.com (Hypebae) Thu, 09 Jan 2025 Hypebae