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Thanks, It's New: 30 Items Our Editors Added to Their Closets This Month

Is anyone in need of some shopping inspiration? Well, nobody asked, but I'm certainly delivering anyway. With a dizzying number of new pieces hitting the market, it can be downright intimidating to peruse what's out there in the hopes of making a little wardrobe update. But that's where I come in, friends. On a typical day, I do some online browsing to highlight the very best shopping picks of the moment, so today, I'm taking it a step further by showing you what we're personally addi...

Anna LaPlaca Fri, 28 Apr 2023 Who What Wear
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Rihanna Cast as Smurfette in the New 'The Smurfs' Movie

Rihanna continues to show us she has range as the Grammy award-winning musician brushes off her acting chops for the upcoming Paramount film, The Smurfs.The Barbados native will be playing the role of Smurfette in the newest live-action hybrid film, swapping out her Fenty glow for an adorable blue hue. The multi-talented mother of soon-to-be two made the announcement yesterday in Las Vegas at CinemaCon, joking that she "tried to get the Papa Smurf role but it didn't work out." Stylish as always,...

info@hypebae.com (Hypebae) Fri, 28 Apr 2023 Hypebae
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Gen Z Says: This Is What the Next Gen Is Saving, Wearing, and Shopping

Over the last few years, designer brands and luxury conglomerates have set their sights on winning over one of the most coveted pieces of the fashion pie: Gen Z. Millennials are still the largest consumers of fashion, and baby boomers yield the largest spending power, but Gen Z has quickly become all anyone in corporate boardrooms can talk about. Aged 12 to 25, Gen Z is poised to become the fastest-growing generation as it pertains to spending power, leveraging around $360 billion, according to...

Yusra Siddiqui Sat, 29 Apr 2023 Who What Wear
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Florence Pugh Channels Her Inner Diva in Valentino's New Campaign

Known for making a statement on the red carpet with the brand, actor Florence Pugh is Valentino's newest DI.VA, embodying the brand's commitment to different values in its new campaign, shot by Steven Meisel.Tapping into her distinctive creative process, the campaign sees Pugh demonstrating an "encyclopedia of feelings," showcasing her power to express different characters whilst remaining uniquely her. Continuing to embrace her values of authenticity and non-conformity, the campaign demonstrate...

info@hypebae.com (Hypebae) Thu, 27 Apr 2023 Hypebae