Since David Koma was appointed Blumarine's new creative director in July 2024, all eyes have been on the London-based designer to see how his unique vision would transform the brand. At long last, we have our answer. Launching a new Fall/Winter 2025 pre-collection, Koma's Blumarine begins with an appreciation of Milanese street style.Koma carefully considers the feminine wardrobe, examining its effortlessness, boldness, and sensuality. Using the concept of "everyday elevation," the new collectio...

30 years after its debut, adidas EQT is having somewhat of a revival. Dropping a full-scale range of apparel and new takes on classic footwear silhouettes, its latest arrival marks one of the brand’s largest EQT offerings in the past decade. Having made its mark during an era of bold sporty style, the line – founded by Robert Strasser and Peter Moore – became evidence that function and minimalistic style could in fact exist in the same category of sportswear. adidas EQT was ultimately a br...

Damson Madder is helping us beat the back-to-work blues with its new "untitled" collection. Drawing inspiration from contemporary corpcore and office attire, the new collection campaign transports us to a typical office setting, but things aren't quite as they seem. Moving away from traditional workwear, the collection features bold and bright pieces like a head-to-toe pink set, butter-yellow shackets and coordinating blue denim.Favoring co-ords for their ease this season, the collection offers ...

Ski season is here and with it comes the avalanche of new skiwear collections -- with FARM Rio carving its own colorful path.For the brand's new ski collection campaign, FARM Rio swaps the frostbitten slopes for cozier climes. Set against a painted backdrop of snowy mountains, the vibrantly patterned pieces are showcased atop a white furry rug -- cleverly doubling as faux snow. Warm? Yes. Convincing? Absolutely.True to its DNA, the collection bursts with FARM Rio's signature kaleidoscope of colo...