The fact some companies source designer fashion items for customers, and most of the business is conducted via social media, says a lot about how people prefer to shop nowadays. Now that people can immediately post what they're wearing on Instagram and TikTok for all the world to see, the It items everyone wants are far more popular. After all, the more we see something (and the harder it is to find), the more we want it. It's from this series of events that an It item is born.The problem is...

The Idol's Jocelyn is an it-girl. There's no doubt about it. In part, it's because of her somewhat blossoming music career, her important connections and the sky-high follower count we imagine she inevitably has, but mostly, her desirable persona is down to the inimitable work of costume designer Natasha Newman-Thomas.As she tells Hypebae, "Costumes always play a crucial part in character development. In reality, the things we choose to put on our bodies are the instant read we give other people...

Rising London label House of Sunny just introduced the latest additions to its "Take Your Time" collection, exuding constant positivity and good summer vibes.'The 'Take Your Time' collection revisits the beginning of fashion week when we first launched the entire message," begins founder Sunny Williams. "We wanted to pause and create memorable items that would be timeless, when we go forward and design other stories, and our goal evolves, there is going to be a pause moment when you look back an...

UPDATE: Since Philo confirmed the launch date for her eponymous fashion label earlier this year, the designer has been workiing hard to develop the inaugural collection, set for release in September of this year. According to WWD, Philo's new line will include ready-to-wear, leather goods, jewelry, eyewear and footwear.Set to feature over 150 pieces and styles, the new label will launch via the brand's online store, shipping to the U.K., Europe and the U.S.After exiting CELINE back in 2017, Phoe...