This month, fashion NFT and Web3 projects fully embraced the power of community. Brands dove into the realms of collaboration, inclusivity and shared experiences within immersive digital environments that offer users one-of-a-kind experiences.Standout examples include Nike's and Fortnite's Airphoria, PUMA's introduction of Black Station 2, Fenty Beauty and Fenty Skin's immersive experience on Roblox and The Metaverse Pride 2023 event organized by Polygonal Mind.Besides, brands explored phygital...
New Balance is venturing out into the great outdoors with the arrival of an elevated leisurewear collection, exclusively available at HIP.The eight-piece assortment of garments deliver comfort and versatility. Cozy T-shirts bearing nature-inspired illustrations as the silhouette of mountaintops decorate the back of a top reading, "Head Outside." Following closely behind are sporty shorts and utilitarian zippered vests, making it easy to adapt to any climate. To celebrate the release of New Balan...
Moncler is taking a colorful approach to winter sports, rolling out its Grenoble Pre-Fall 2023 collection.The gathering of expertly crafted items instantly transforms the snowy white slopes into a flurry of uber-saturated colors, arriving in a rainbow of shades. Bright cobalt blue shows up on lightweight windbreakers, while fleece appears in hues of green, both in the form of an acidic shaggy coat and plaid forest green iteration. Meanwhile, Barbiecore pink zip-ups enliven the collection, contra...
Just in time for the Women's World Cup, Calvin Klein has tapped some of the world's best soccer players for its latest "Calvins or nothing" campaign.Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi and Mary Fowler all lend their talents as photographer Brianna Capozzi captures each athlete's personal strength and uniqueness. Classics dominate the intimate campaign as the renowned athletes model new modern cotton underwear underneath the American brand's superior denim, wearing the high rise a...