About a decade ago, American Apparel was the undisputed destination for effortlessly cool, staple pieces. Some might say Parade followed in its footsteps, but since then, no label has commanded the same cultural stronghold.That gap in the market ignited Eshaan Dhingra and Nathalie Wimmer's vision for NORMFORM. The two former LN-CC buyers set out to redefine the basics landscape, crafting a London-based brand that champions individuality. As shared in the press release, NORMFORM "stands for those...

Joyful designer Ashish Gupta presented his Fall/Winter 2025 collection at London Fashion Week and honestly, we're still smiling. Reimagining the classic show space as a glitzy walk of shame, the venue was decorated with balloons, streamers and confetti -- preparing us for what was to come.Immediately, unmistakably red sequins sashayed down the runway, followed by a slew of sequinned slogans reading phrases like "Not In the Mood," "Wow, what a sh*t show" and "Up yours." Somewhere along the line, ...

Masha Popova's Fall/Winter 2025 collection crackles with the restless energy of getting ready, shining a light on the in-between moments of dressing that exist only for the wearer. She showcases the intimacy of half-fastened buttons, a shirt slipping from the shoulder, boots hanging off the heel -- clothes in motion but never fully settled.Titled "Do Not Disturb," the collection draws from Sophie Calle's The Hotel, a photographic series capturing the traces left behind in hotel rooms -- crumpled...

Levi's knows how to deliver standout collaborations, teaming up with powerhouse names like Stussy, sacai, ERL and New Balance in 2023 alone. The brand's campaign lineup is just as spectacular, featuring stars like Barbie Ferreira and Emma Chamberlain making appearances.Last September, the denim label took to Instagram to share a teaser of its team-up with Queen Bey. Posting a cryptic graphic image of a horse and rider with a cowboy hat, Levi's tagged Beyoncé and captioned the post "INTRODUCING:...