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Preach: These Are the 30 Most Popular Anti-Trend Fall Finds of the Season

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're good at it. Between scouring the new arrivals section or finding the best affordable items, if it's worth adding to your wardrobe, we've probably written about it. But it's not just that we know how to find a great deal; we know how to figure out what's worth buying. From determining the season's most significant trends to easy outfit ideas, we have you covered. And while Who Wh...

Jasmine Fox-Suliaman Wed, 02 Aug 2023 Who What Wear
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EYTYS Continues to Make a Case for the Humble Baby Tee

EYTYS is back with another instalment of its cult-loved baby tee, only this time, she means business.An evolution of its figure-hugging cropped Zion silhouette, the new iteration follows on from the previously released "Eurotrash" tee with another slogan that's soon to be instantly recognizable. Landing in two vibrant colorways of burgundy and navy blue, each tee comes complete with contrasting piping around its sleeves and neckline and features the words "Business Class" in bubble-style letteri...

info@hypebae.com (Hypebae) Wed, 02 Aug 2023 Hypebae
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Levi's "Made in Japan" Collection is Steeped in History

Levi's is going across seas for its "Made in Japan" line, presenting a tight selection of classic jeans and a patchwork trucker jacket.Regarded as selvedge denim's birthplace, the Kaihara denim mill utilizes a slow-weaving finish to achieve its high-quality textile. The meticulously constructed material takes shape in a rainbow of washes from light to dark indigo. Included in the collection are the classic straight-legged 501 silhouette, alongside the spacious 505 and sleek 511. A matching jacke...

info@hypebae.com (Hypebae) Wed, 02 Aug 2023 Hypebae
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Jimmy Choo Taps (G)I-DLE Star Mi-Yeon as Its New Global Ambassador

Jimmy Choo just announced K-pop star and member of (G)I-DLE, Mi-Yeon, as its new global brand ambassador, set to star in the brand's new Autumn 2023 campaign.Launching at the end of this month, the new campaign will see Mi-Yeon spotlight some of the brand's signature products while showcasing her distinctive style."Mi-Yeon is magnetic. From her musical talent to her captivating performances and inimitable personal style, she truly embodies the confident, playful spirit and creative energy of Jim...

info@hypebae.com (Hypebae) Tue, 01 Aug 2023 Hypebae