In August, the fashion industry's happenings in the Web3 landscape continued to showcase its embrace of technology, particularly augmented (AR) and virtual reality (VR), to create innovative and immersive consumer experiences.Lacoste's new seasonal virtual store featured NFT-based loyalty programs and unique retail experiences, paralleling Lululemon's immersive e-commerce presentation for its new shoe line. Yet, other retail ventures also bridged the physical and digital worlds, as seen in The M...

Hackney-based label, House of Sunny, is expanding its humble homegrown roots and setting its sights on the streets of Soho as it gears up to open its first central location.Following the success of the brand's flagship store, which opened in Hackney back in 2021, the Insta-approved label is set to open a new pop-up in London's Soho just before the start of London Fashion Week. Offering its growing community the chance to see the brand in the flesh at a new (and arguably more accessible) location...

To celebrate the exclusive launch of Christian Louboutin's new 90s-inspired sneaker, the ASTROLOUBI, luxury retailer FLANNELS is hosting a travelling pop-up experience across London, Liverpool and Sheffield.Drawing inspiration from the era-defining style of the '90s alongside basketball and skate culture, the new sneaker arrives in a range of colorways including "White Loubi," "Multi-foam Navy" and "Ksmt Supernova," each of which is finished with Louboutin's signature red sole.In celebration of ...

Designed for women on-the-move, whether it be in creeks or city streets, Timberland announced the expansion of it's outdoor styles in a collection aptly dubbed "Venture Out." Comprised of the Women's Benton 3-in-1 Jacket, DWR Belted Pant and DWR Pant with Cordura® Fabric, the offering seeks to keep you safe and comfortable in all of your adventures. Alongside the clothing, the collection offers two silhouettes of hiking boots, the Timberland Greenstride Motion 6 Mid Waterproof Leather and the F...