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SKIMS Taps 'Riverdale' Star Madelaine Petsch for Cozy New Cotton Collection

Riverdale star Madelaine Petsch is the latest to join SKIMS' ever-growing empire of star-studded talent, following in the footsteps of Ice Spice and Pinkpantheress, Carmen Electra and Jenny McCarthy and more.Debuting new iterations of the brand's Cotton Collection, the new campaign sees Petsch stepping away from her Riverdale persona of Cheryl Blossom and into her comfy era. "When I wear SKIMS I feel sexy and comfortable," the actor says in a press release, adding, "I had such a good time on set...

info@hypebae.com (Hypebae) Tue, 05 Sep 2023 Hypebae
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Chloë Sevigny and Fucking Awesome Celebrate a New Generation of Female Skaters

Despite a growing amount of female representation within skateboarding across the world, skatewear is still inherently male-skewed. Actor, director and designer Chloë Sevigny is out to change that, joining forces with Fucking Awesome to launch the brand's debut womenswear collection.Hoping to inspire and support a whole new generation of female skaters, the collection fuses FA's signature skate aesthetic with considered design details and colorways, developed specifically with women's bodies in...

info@hypebae.com (Hypebae) Tue, 05 Sep 2023 Hypebae
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BIMBA Y LOLA Takes You to the Funfair for FW23

BIMBA Y LOLA is taking you to the fun fair for its Fall/Winter 2023 campaign, inviting you into "a world of bright colors, whirling shapes and noisy fun."Arriving as part of the brand's Garden Club series, the campaign -- lensed by Grant James-Thomas and Ashley Munns -- takes you back to the wonderful outdoors, pre-dating the digital age and instead, reminding you of the innocent joys of a life without tech.Steeped in retro nostalgia, the campaign centers around the new Tote Pocket Bag, followin...

info@hypebae.com (Hypebae) Fri, 01 Sep 2023 Hypebae
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You Will Want To Catch All of Tom Wood's Pokémon Pendants

Tom Wood has recently announced an upcoming collaboration with the globally adored Pokémon franchise, blending nostalgia with craftsmanship to offer a distinct take on a fan favorite. The Norwegian jewelry brand has truly embraced the motto "Gotta Catch 'Em All" with its lineup of three extra-cute Pikachu pendants: "Shy," "Happy," and "Hello." These pieces serve as lucky charms you can carry with you wherever you go.Available in both silver and gold colorways and designed to be worn as earrings...

info@hypebae.com (Hypebae) Mon, 04 Sep 2023 Hypebae