Louis Vuitton has just announced LE SSERAFIM as its newest House Ambassadors, casting the five-member girl group in a high-octane campaign for its latest capsule collection.An anagram of "I'M FEARLESS," the K-pop singers boldly flaunt the French luxury brand's exquisitely crafted handbags, showcasing their star power. "I am very excited that LE SSERAFIM are joining Louis Vuitton as House Ambassadors. They each have such a unique style that together feels very cool and authentic," Artistic Direct...

UGG is the latest company to enter the metaverse as the beloved brand unveils a collaboration with virtual try-on company ZERO10.Bringing the wonders of augmented reality to its customers, the Southern California-based brand is pushing the shopping experience into the future to launch its UGGextreme campaign. The latest initiative champions superior protection, self-expression and comfort. Blurring the lines between physical and digital spaces, the UGG New York City Flagship will house an AR mir...

As Colmar marks a century of crafting sportswear and alpine uniforms, the brand unveils a new capsule collection with visual artist Joshua Vides. Channeling his monochrome, cartoonist forms onto its signature garments, the collaboration retraces decades of evolving Colmar style with archival motifs and colorways punctuating the line. Keeping the offering focused on an essential ski wardrobe, the brand presents a total of 10 pieces reimagined by Vides – including coats, knit sweaters, tops and ...

The newest face of self-portrait, Emily Ratajkowski makes herself right "At Home" in the latest campaign lensed by visual artist Nick Waplington.Inspired by founder Han Chong's childhood memories, the intimate photo shoot captures the model and mother in a colorful abode filled with little ones. "I grew up in a household which took great pride in dressing up for any and every occasion. This has fueled my work at self- portrait, where we have become the brand of choice for families to wear to cel...