Let's say you've already had your photo taken inside a washing machine, flicked through clothing rails on the top of an afternoon tea bus and tried on makeup inside a giant stick of blush on the street — what happens next? Pop-up stores have always been in fashion and with rising rents, the temporary physicality is more attractive for brands than ever before. With all experiences though, there comes a time when we've been there and done it all — so how do brands keep it interesting?Amidst vi...

Re-Layer is the newest London-based, aprés-sport brand you need to know about. Designed for fearless women who aren't afraid to push boundaries, the brand takes inspiration from "the fear of being average" and aims to encourage its wearer to "transcend mediocrity."Founded this year, the lifestyle label is made for those who prioritize their health and lead with style, offering a capsule collection of wardrobe staples to wear everywhere from city streets to mountain peaks. Inspired by movement a...

Following the opening of its flagship store location in New York City, Kim Kardashian's SKIMS' releases its "Winter Heat" collection.Now available, the new drop features two aesthetics for a sexy winter season. First up, the c-ntiest faux fur triangle bralette and thong set in Pantone's Color of the Year, "Mocha Mousse."Of course, the tiny bralette has already made waves on social media and the hype resembles that of the nipple bra SKIMS released in 2023. The set is priced at $82 USD and is on...

Susmie's is not just a clothing or accessories brand, it's a way of living -- according to its founders Laia and Marina. What started as a hobby after a trip to Nepal in 2019 has since become a cult-loved label for the it-girls of Barcelona and now, the brand is going global. From cultivating a loyal community of followers to launching successful pop-ups in London and Amsterdam, Susmie's has come a long way in the last few years and its thanks to its vibrant designs, penchant for color and agele...