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Bella Hadid and Adidas CEO Bjørn Gulden Speak Out on Campaign Controversy

On July 18, Adidas received backlash from the American Jewish Committee (AJC) regarding its recent SL72 campaign, which stars Palestinian model Bella Hadid. The new campaign focuses on the SL72 sneaker, which debuted during the summer of 1972. It was the same year as the 1972 Summer Olympics, also referred to as Munich 1972, an event that saw several Israeli athletes killed in an attack by the Palestinian terrorist group, Black September.On the day of the campaign's launch, Adidas came under fir...

info@hypebae.com (Hypebae) Thu, 01 Aug 2024 Hypebae
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From Romania to the Runway: The Journey of Lorena Pipenco

Lorena Pipenco is a 23-year-old rising Romanian designer who happens to be the youngest Parsons Master's graduate. Although her name is relatively new to the scene, she has already dressed notable celebrities, including Tierra Wack, Julia Fox and Melanie Martinez.Her earliest memory of fashion is the story of her mother hiding under the tables where her grandmother worked as a seamstress and taking the scraps to rework them into new clothes. Pipenco tells us, "Our family is rooted in fashion. He...

info@hypebae.com (Hypebae) Tue, 30 Jul 2024 Hypebae
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Cardi B Leads Marc Jacobs' Fall 2024 Campaign

Marc Jacobs just released its Fall 2024 campaign, bringing together a star-studded cast of models, musicians and fashion fans. Teaming up to ask "What Is Marc Jacobs?" the campaign features the ever-iconic Cardi B alongside Irina Shayk and Lil Uzi Vert, lensed by filmmaker Harmony Korine.Elsewhere, the campaign film features online streamer Kai Cenat, models of the moment Alex Consani and Gabbriette, and singer-songwriter clairo. Styled by Alaistair McKimm, the campaign showcases the brand's FW2...

info@hypebae.com (Hypebae) Thu, 01 Aug 2024 Hypebae
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VETTESE Sets Off For Comfort-First FW24 Dressing

Worn by the likes of Kylie Jenner and Florence Pugh, newly founded Los Angeles-based label, VETTESE just dropped its Fall/Winter 2024 collection. Owned and established by first generation Italian-American, Kari Vettese,  VETTESE is heavily inspired by family, tradition and Italian culture.The collection includes pieces that utilize high quality, sustainable fabrics and display the brand's craftsmanship while mirroring the its concept of "when a piece fits like a glove, you'll want to wear it re...

info@hypebae.com (Hypebae) Thu, 01 Aug 2024 Hypebae