The Spring/Summer 2025 womenswear collection from Moschino technically marks creative director Adrian Appiolaza's third runway show; his second womenswear collection after a well-received menswear show in June. But in a way, it is his first full women's show, having taken over from the late Davide Renne for AW24 just weeks before the show.Still, Appiolaza has proven that he can infuse the brand with a playful, lighthearted charm, matching its camp and surrealist flair while maintaining a sense o...

Gucci's creative director Sabato de Sarno who joined in January 2023, drew inspiration from the swinging '60s for the brand's Ready-To-Wear Spring/Summer 2025 season shown at Milan Fashion Week.In the show notes, de Sarno shares how "a year later, this collection shows an accomplished journey of construction. A casual grandeur that takes shape through my obsessions -- tailoring, lingerie, leather and '60s silhouettes, all combined with the tireless exploration of the heritage of this brand and ...

Giuliano Calza, creative director of GCDS, is many things — the antithesis of demure, the epitome of playfulness and the designer of the dopamine-infused dressing that we've all loved since 2015. Known for his cheeky takes on beloved characters like SpongeBob SquarePants and Hello Kitty, the Milan-based designer is ready for a new challenge.For his Spring/Summer 2025 collection at Milan Fashion Week, Calza was inspired by a flower growing in his garden and the strength and beauty he saw in it ...

Working in fashion often feels like you're aging in dog years. Seasons come and go, the fragility of virality feels omnipresent and the pace required to keep up is recorded at lightening speed. Often dubbed Milan's "craziest"  brand, SUNNEI knows a thing or two about judgement, viral shows and proving itself time and time again. Now, for its Spring/Summer 2025 collection at Milan Fashion Week, the brand is ready to shake off the weight of anxiety that comes with the trajectory of success and sa...