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Journey to "Nowhere" with Etro's AI-Generated SS24 Campaign

Last summer, Creative Director of Etro, Marco De Vincenzo took us to an illustrious Italian summer. For the latest Spring/Summer 2024 collection, he takes us to "Nowhere," or as Etro likes to see it, the apex of human imagination.Created in collaboration with AI and digital artist and prompt designer, Silvia Badalotti, the campaign depicts Etro's latest collection through a series of fantastical scenes. In these images, time ceases to exist, starry skies envelop human-like subjects and vegetatio...

info@hypebae.com (Hypebae) Tue, 30 Jan 2024 Hypebae
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Tickle Your Travel Bug With PUMA x lemlem’s Latest Collection

For the second time, Africa-based, ethical and sustainable clothing brand lemlem is partnering with PUMA on a capsule collection. Designed to invoke a wanderlust spirit, the campaign is photographed on a rocky cliff overlooking a quaint city.Unlike the first capsule, this range offers 14 key pieces in more feminine and subdued prints and colors. The standouts from the collection include a "PRW NITRO™ SQD LEMLEM" shoe, low impact bra, leotard and crop tank. All the pieces within the collection ...

info@hypebae.com (Hypebae) Tue, 30 Jan 2024 Hypebae
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With Jéan Debuts Denim With Its First-Ever Pair of Jeans

Despite what its name suggests, cult-loved label With Jéan has never released an actual pair of jeans. The brand name was initially born from a desire to create the items that founders Sami and Evangeline felt were missing from their wardrobes: flattering tops to be worn with jeans.For the last five years, With Jéan has offered a well-curated range of delicate tops and corsets amongst other things and now, the brand is gearing up for its first-ever denim launch."Not many people know we started...

info@hypebae.com (Hypebae) Tue, 30 Jan 2024 Hypebae
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Gigi Hadid Opens Jacquemus' "LE SCULPTURES" Show

As always, Simon Porte Jacquemus' runway shows are the highlight of fashion month -- no matter when they fall -- and today's "LES SCULPTURES" show was no exception. Seemingly inspired by the works of Alberto Giacometti, the showcase took place at La Fondacion Maeght -- France's first independent art foundation and saw models walk among the Swiss artist's distinctive sculptures. View this post on Instagram A post shared by JACQUEMUS (@jacquemus) Opening the show was Gigi Hadid, with mo...

info@hypebae.com (Hypebae) Mon, 29 Jan 2024 Hypebae