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The Attico SS25 Explores Fashion's Best Kept Secret: Heartbreak

The creative directors of The Attico, Giorgia Tordini and Gilda Ambrosio, both recently went through heartbreak. For their Spring/Summer 2025 show at Milan Fashion Week they opted to translate this experience into a collection which explores strength in fragility. They told us backstage: "It's a metaphor. We wanted to explore the feelings of fragility this season. This arose from a very personal story, that both of us have been through at the same time ---heartbreak.  Usually heartbreak is some...

info@hypebae.com (Hypebae) Sat, 21 Sep 2024 Hypebae
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MM6 Maison Margiela SS25 Wants To Make You Sweat

The Ready-To-Wear sub-brand of Maison Margiela, MM6 just showed at Milan Fashion Week. For Spring/Summer 2025, the brand stuck to its monochromatic signature – black and white, cracked and painted-over – created with the sweltering heat of summer in mind. In other words, channelling the brat summer that has just been in many ways.The brand has clearly demonstrated that indie sleaze club culture is back and more vibrant than ever through its set design, soundtrack and most notably, the collec...

info@hypebae.com (Hypebae) Fri, 20 Sep 2024 Hypebae
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Prada SS25 Literally Turned Doomscrolling Into Fashion

"We exist in an era of extreme information, immersed in a constant stream of content," read the show notes for Miuccia Prada and Raf Simons' Spring/Summer 2025 Prada collection. "Our consumption of the infinite panorama offered by the internet is driven by algorithms and finite sequences of instructions that circumscribe the decidable, through logic in a fundamentally illogical world." And don't we know it.In an age where we all practically live on TikTok, Prada and Simons explored familiar terr...

info@hypebae.com (Hypebae) Fri, 20 Sep 2024 Hypebae
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Loro Piana’s Linen-Infused SS25 Collection Is a Textural Delight

This year, Loro Piana has been commemorating its century-long legacy through a contemporary reimagination of its classic silhouettes, material blends, and craftsmanship techniques in various collections. As it builds on this heritage focus, the luxury Italian maison unveils a plush and textural Spring/Summer 2025 range where one particular material plays the starring role: linen.A seasonal favorite in Loro Piana’s portfolio, linen has widely contributed to its renowned reputation in fine fabri...

info@hypebae.com (Hypebae) Fri, 20 Sep 2024 Hypebae