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FINESSE Is the Innovative New Brand Using Artificial Intelligence To Disrupt Fashion

Ever wish Cher Horowitz's virtual closet existed beyond the fictional realm of Clueless? Now, it does. FINESSE is the newly launched brand using artificial intelligence to predict trends, reduce fabric waste and deliver customers perfectly coordinated outfits at just-right prices.Before actually producing anything, FINESSE uses proprietary algorithms and machine learning technology to analyze fashion trends across the internet. "We look at fashion in the same way an economist or hedge fund trad...

info@hypebae.com (HYPEBAE) Wed, 27 Jan 2021 HYPEBAE
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UGG Unveils SS21 Campaign Starring QUIÑ and 6LACK

UGG has introduced a range of new products for the Spring/Summer 2021 season. The Southern California-based brand's campaign, which stars QUIÑ, 6LACK and Blair and Bailey Quiñones, showcases updated UGG fluffs, sandals, sneakers and apparel."Me and UGG go way back. I’ve always been a fan, and they’re always a pleasure to work with," shares QUIÑ in a press release. "This time around I got to bring my family with me, and of course, that’s the dream."The couple is seen wearing styles that ...

info@hypebae.com (HYPEBAE) Wed, 27 Jan 2021 HYPEBAE
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Bandier Launches Sustainable Activewear and Loungewear Under New Label, Le Ore

New York-based Bandier has unveiled a new lineup of activewear and loungewear under its private label, Le Ore. Inspired by the art of movement, the brand focuses on softness layered with sensuality.The range includes a series of sports bras, leggings, tank tops, shorts, sweaters and more that boast neutral tones as well as a spring-ready color palette. Made out of sustainable fabrics and recycled yarn, the garments arrive in contemporary designs that highlight a modern sense of femininity. Roman...

info@hypebae.com (HYPEBAE) Wed, 27 Jan 2021 HYPEBAE
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Chanel Stages a Country Wedding for SS21 Couture

Chanel is indulging our post-pandemic fantasies of group gatherings and family soirees with its Spring/Summer 2021 Haute Couture collection, a 32-look range that imagines a bohemian wedding held in the French countryside. "I love big family reunions, when the generations all come together," Creative Director Virginie Viard explained of the collection. "There’s this spirit at Chanel today. Because Chanel is also like a family."In line with Viard's homage to family, older generations were repres...

info@hypebae.com (HYPEBAE) Tue, 26 Jan 2021 HYPEBAE