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NOAH Looks Forward to a Hopeful Year in SS21 Collection

Having unveiled a series of partnerships to finish off 2020, NOAH is now back with its Spring/Summer 2021 offerings. Along with a lookbook, the New York-based label has announced that it will be dropping garments on a weekly basis for the season."We often forget that the business of fashion has a tendency to rush spring, which doesn't officially being until March 20," a press release reads. "Until then, we will be subjected to every type of weather one can imagine — temperature swings from day...

info@hypebae.com (HYPEBAE) Tue, 09 Feb 2021 HYPEBAE
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This Pretty Micro-Trend Makes Any Basic Ten Times More Stunning

I will admit that there are dozens of TikTok audios that live in my head rent-free. One of those audios states, "who wants to look simple when you can look stunning?" That simple sentence is constantly on repeat in my head and when I started noticing plissé fabrics pop up more and more in the market, I realized this trend is a perfect example of my new favorite phrase. Plissé treatments give a finely pleated or crinkled appearance to the fabric making it rich in texture and, well, ten times ...

Lauren Eggertsen Tue, 09 Feb 2021 Who What Wear
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I Thought Bodycon Was Dead, But It's Back and I'm Actually Into It

Like many others, my outfits have recently revolved around cozy pieces like sweatpants, baggy jeans, wide-cut trousers, and boxy coats. In fact, I’d say the true common denominator in what I’ve been wearing is that everything is upsized. Loose, slouchy, relaxed—my wardrobe has really been all about comfort. With a slew of trends on the horizon that continue to tap into this sense of comfortable (yet tailored) staples, including The Row’s standout F/W 21 collection, I predict nothing but ...

Kristen Nichols Mon, 08 Feb 2021 Who What Wear
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Watch the Best Super Bowl 2021 Commercials Starring Drake, Timothée Chalamet and More

If you missed the Super Bowl yesterday, here's a brief recap: The Weeknd put on a halftime show that sparked Twitter's meme of the moment, and the Buccaneers won. Yesterday's event wasn't just a history-making moment for sports and music fans -- it also saw the debut of several noteworthy new commercials featuring celebrities-of-the-moment Michael B. Jordan, Timothée Chalamet, Drake and Cardi B.A cultural phenomenon in-and-of-itself, Super Bowl ads are viewed by tens of millions of viewers, gi...

info@hypebae.com (HYPEBAE) Mon, 08 Feb 2021 HYPEBAE