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SKIMS’ New Apparel Shop Drop Celebrates Real Women

Following viral campaigns with pop culture icons like Usher and Lana Del Rey, SKIMS has enlisted very different – and very real – campaign stars for the launch of its newest French Terry collection: the women behind the brand. Sourcing from within its own departments, Kim Kardashian's newest campaign highlights the women who work at SKIMS wearing its newest pieces.“This campaign came about because I would always see our team looking so cute in SKIMS at the office," said Kardashian via the ...

info@hypebae.com (Hypebae) Tue, 27 Feb 2024 Hypebae
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From Munich to Mars, MCM Is Entering a New Era

For its Fall/Winter 2024 collection, MCM is on a mission to fuse traditional dress codes with futuristic innovation. Once known as a streetwear staple, the team has their eyes set on the wider industry with the intention, instead, to create "elegant pieces for the street." The new era transforms the brand's portfolio through sustainable alternatives, digitally-driven narratives and fresh takes on ready-to-wear accessories.Its Milan Fashion Week presentation offered a glimpse into the brand's fut...

info@hypebae.com (Hypebae) Mon, 26 Feb 2024 Hypebae
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Storytelling Through Style With Ajani Russell in the Vans Knu Skool

Through their self-expressive style, artistic approaches and self-assured attitude, skater and visual artist Ajani Russell tells the tale of their passionate personality. From their fantasy-inspired fashions to their various virtuosic mediums, the Brooklyn-born and bred artist highlights how they navigate NYC’s style scene and their tight-knit creative community as authentically as possible. Whether they’re testing new tricks at the skatepark – simultaneously showcasing their skater sense ...

info@hypebae.com (Hypebae) Mon, 26 Feb 2024 Hypebae
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Bottega Veneta FW24 Sashays to the South of Italy

Bottega Veneta's Fall/Winter 2024 collection is dedicated to rebirth. Matthieu Blazy shares in the show notes, "We all watch the same news. It is hard to be celebratory at this point. Still, the idea of rebirth is beautiful, too." Set to the backdrop of a barren desert, the collection breathes life into negative space and changing seasons.For the Milan Fashion Week showcase, the Italian label looks to ancient crafts such as ceramics and glasswork; interpreting these details as "artificers of the...

info@hypebae.com (Hypebae) Sun, 25 Feb 2024 Hypebae