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Buzzy Japanese Brand EAUSEENON Launches in the U.S.

EAUSEENON, a fashion label with a cult following in Japan, is bringing its Spring/Summer 2021 collection to the United States. Expanding its online shop to include international shipping, the brand is the brainchild of Erika Mizuno, a painter-turned-designer who works with textural fabrics and hand-drawn prints to create whimsical knitwear and lush dresses.For SS21, Mizuno presents slip dresses and floaty tops printed with delicate florals. A puffed-sleeve dress features a shirred bodice that bi...

info@hypebae.com (HYPEBAE) Mon, 05 Apr 2021 HYPEBAE
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Hanifa Introduces Drop 2 of Its "Capsule" Collection

The second drop of fashion brand Hanifa's latest "Capsule" collection has finally arrived. Designed by Anifa Mvuemba, styles in the range were created with optimism in mind, hoping for better days ahead amid the world's current state.Standouts include a chic loungewear set comprised of a slouchy button-up sweater and pants dressed in a hot pink hue. Elsewhere, Hanifa has introduced a selection of bodycon dresses boasting intentional colors and indulgent textures for post-pandemic dressing. Round...

info@hypebae.com (HYPEBAE) Wed, 31 Mar 2021 HYPEBAE
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Our Editors Fit-Tested These Under-$40 Buys—See the Pics

Remember us? We're your favorite Who What Wear editors. We're back again with our try-on series to showcase our styling capabilities and to highlight the newest pieces from our namesake clothing line. If you're familiar with this series of editor outfits, then just keep scrolling to fill up on outfit inspiration and affordable shopping picks. But if you happen to be new here, then let me fill you in. We drop new pieces for our Who What Wear line at the top of each month, and today's ro...

Anna LaPlaca Mon, 05 Apr 2021 Who What Wear
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How to Get Reposted on IG: 3 Brands Reveal What They're Looking For

Sure, it's fun to get likes and comments from your Instagram followers, but don't deny that you'd love to get some virtual validation from your favorite fashion brands as well. When a brand shares your image with its large and dedicated fanbase, not only is it a nice gesture from a label that you spend your hard-earned money on, but it may also help you gain some IG followers and a larger reach. So what does it take to get reposted on a brand's official Instagram account? I went straight t...

Erin Fitzpatrick Tue, 06 Apr 2021 Who What Wear