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Victoria’s Secret Recruits Priyanka Chopra Jonas, Megan Rapinoe and More for Rebranding Initiative

Lingerie label Victoria's Secret has embarked on a new rebranding journey, radically transforming its identity with a sweeping initiative that aims to promote inclusivity and redefine what it means to be "sexy." Gone are the days of the traditional "Angels," instead consumers will see body-inclusive mannequins and an expansion into areas like sportswear.The brand has also tapped a few prominent and distinguished women who will serve as advisers, spokespeople and promoters. Named the "VS Collecti...

info@hypebae.com (HYPEBAE) Thu, 17 Jun 2021 HYPEBAE
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Telfar's New Shopping Bag Colorway Drops on Juneteenth

Telfar's fan favorite Shopping Bag is about to drop in a new colorway. Meet "Greenscreen," an emerald shade that lands somewhere between moss and olive.Telfar Clemens, a designer who strives to make designer ware accessible to communities traditionally excluded from high fashion (in particular, Black customers), will introduce "Greenscreen" on Juneneeth, an annual holiday that commemorates the emancipation of slaves in the U.S. All three sizes of Telfar's popular bag -- large, medium and small -...

info@hypebae.com (HYPEBAE) Thu, 17 Jun 2021 HYPEBAE
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Ethereal Dresses and Divine Femininity Lead Di Petsa’s “Wet Brides” Campaign

Greek label Di Petsa has unveiled a collection of wet look bridalwear, celebrating the release with a campaign and short film.The dresses are entirely sewn by hand, forming fluid and ethereal silhouettes that drape across the body and flatter the feminine form, mimicking ripples of water and finished with a wet look effect. Every Di Petsa Wetlook Bridal dress is completely one-of-a-kind and customized to the vision of each client, making each brides' day that much more special.The short film is ...

info@hypebae.com (HYPEBAE) Thu, 17 Jun 2021 HYPEBAE
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I'm Upping My Footwear Game This Season—5 Styles I'm Adding to My Wardrobe Now

As much I love sneakers, realistically, I can't go another week in this blistering heat with my feet encased in leather. The convenience of slipping on a shoe that's practically made for comfort isn't lost on me, which is probably why I've clung to wearing them much longer than I should. In the meantime, I've been in a sandal-shopping craze, literally adding anything cute (and in a size 11) to my cart. Like the fashion set, I'm all about cushy soles and minimalist silhouettes right now, but I'm...

Indya Brown Fri, 18 Jun 2021 Who What Wear