On July 8, PacSun announced its first-ever guest artistic director: A$AP Rocky. The collaboration with Rocky’s A$AP Worldwide will have Rocky supervise designer collaborations, brand campaigns, in-store activations and more over the next 18 months."This partnership is special to me because it’s a collaboration that combines my roots, A$AP Worldwide and some of the most respected heritage brands that have roots in both the sportswear and lifestyle worlds,” Rocky shared in a statement. "Toge...

While fans patiently wait for the third and final installment of Fear Street to release next week, Netflix has opened a FEAR STREET RENTALS pop-up in Los Angeles to celebrate the success of the chilling franchise.The exterior of the store arrives in the form of a '90s video rental shop, while the inside features immersive experiences that bring the horrors of Shadyside in 1994, 1978 and 1666 to life. Perfect for horror and Fear Street fans alike, the space comes with thrilling surprises and a ...

Founded by Yasmin Moon and Mary Anderson, Mudd Pearl is an emerging jewelry brand obsessed with pearls."The way a pearl is created is similar to the human condition of alleviation," Mudd Pearl explains. "The oyster creates a smooth coating around a small trauma in order to co-exist with it and each method of protection is so individualized it could never be exact. Holding a pearl is like holding a physical manifestation of one's own resilience."Commemorating the launch of its official website, t...

Rowing Blazers has joined forces with Murray’s Toggery Shop, the brand behind the famous Nantucket Red pants, on a collection of unisex silhouettes.The range is comprised of elastic waist gym shorts, a piqué polo shirt and a full-zip jacket and vest made out of buttery fleece. In accessories, the bucket hat is crafted from the original canvas fabric, while the long bill baseball cap comes in pink and black. Most of the styles are dressed in a vibrant salmon pink shade, while others come in a ...