From its inception during the American Gold Rush in the 1850's to today, the heritage denim brand, Levi's has long cemented itself into history. Just in time for spring, the brand's vintage vertical is recreating its Lot 401 jeans, famously heralded as the first pair of women's blue jeans.The Lot 401, also known as the "Viola" jeans, were released in the 1930's as a precursor to the more commonly known and beloved Lot 701 jeans, or "Lady" Levi's. The original Lot 401s were recovered in 2017 and ...

Turkish-born and New York-based jewelry brand By Way Of is flipping the script and looking to the artist as its muse for its latest campaign.Artist as Muse is inspired by renowned New York painter Alex Katz, who was loved for his ability to enliven scenes from everyday life with his provocative use of color, shapes and motifs. This contrary approach speaks to founder and designer Oya Tekbulut's ethos as By Way Of marries art, design and fashion. With a master's degree in industrial design from P...

For Amira Patel, exploring the outdoors was a way to connect with herself and find belonging. She began her love affair with nature by climbing England's highest peak. Then, over time, as Patel leveled up to more challenging expeditions, she encountered more female hikers and guides with whom she began to form meaningful relationships.These newfound connections led Patel to create The Wanderlust Women, a hiking and adventure community for Muslim women. Together, The Wanderlust Women are normaliz...

Following the news of Pierpaolo Piccioli's exit, Valentino appoints Alessandro Michele as its creative director."Maison Valentino is honored to announce today the appointment of Alessandro Michele as creative director," the brand revealed on Thursday, March 28. "This appointment marks the beginning of a new journey to continue shining unique values of the brand, its heritage and couture codes in the world through Alessandro Michele’s unique perspective and wealth of experience.""It’s an in...