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Pucci Returns to Rome With Psychedelic Prints and Pugs

Pucci's Spring/Summer 2024 collection dubbed "Very Vivara" celebrated the beloved "Vivara" print which returned to the brand with flying colors. Since its origin in 1965, the print has signified Emilio Pucci's love for the Mediterranean Sea and the spirit of a crescent-shaped island near Capri. Creative Director Camille Miceli honed in on organic and geometric shapes for SS24 honoring the optimistic and playful dressing that comes with the spring season.Continue below for our full recap of the s...

info@hypebae.com (Hypebae) Fri, 05 Apr 2024 Hypebae
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Amelia Gray Is Drenched in Denim for FRAME's New Campaign

It-girl of the moment Amelia Gray is the newest face of FRAME, following in the footsteps of supermodel Gisele. Announced as the brand's newest ambassador, Gray is captured in an all-new campaign shot by FRAME's co-founder Erik Torstensson.Chosen for her "old-school work ethic and drive," the model continues her growing relationship with the brand as she's captured at the Chateau Marmont in West Hollywood -- a regular location for FRAME events and shoots. Spotlighting the brand's new denim style...

info@hypebae.com (Hypebae) Thu, 04 Apr 2024 Hypebae
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Jimmy Choo Tees Up Malbon Golf Collaboration

Jimmy Choo is teeing up to enter the world of golf, joining forces with contemporary lifestyle label Malbon. The collaboration is set to feature a sport-inspired collection, aiming to showcase the evolution of the golf community and its rising connection to fashion.Fusing Jimmy Choo's undeniable glamor with Malbon's disruptive essence, the collection is likely to include both footwear and apparel styles, though little has been confirmed at this stage. The collaboration comes as a result of a ris...

info@hypebae.com (Hypebae) Thu, 04 Apr 2024 Hypebae
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Anne Hathaway Is the Ultimate Mother in Versace's Icons Campaign

Anne Hathaway proves she's still got it (and then some) in the newest campaign for Versace Icons. Shot alongside Cillian Murphy, the campaign comes courtesy of photographers Mert and Marcus and spotlights pieces from the classic Icons collection. Murphy's appearance marks the debut of the men's collection, while Hathaway continues the house's longstanding legacy for women."Strong, direct, iconic. For me, Anne and Cillian are two of the best actors of today. Exceptionally talented and kind people...

info@hypebae.com (Hypebae) Wed, 03 Apr 2024 Hypebae