As a fashion editor, I spend a solid chunk of my time uncovering trends that could appeal to you, dear readers. And I don't like to suggest just any old trend. I'm actually quite picky about what I select because I like to ensure said trend will bring a current feel to your wardrobe and have longevity. You know, something that won't just be a one-season wonder. Well, our brand-new clothing line, Who What Wear Collection, just launched and features the trend-ish pieces I gravitate toward.The lau...

Expanding their joint apprenticeship program, Serena Williams Design Crew (SWDC), Serena Williams and Nike are now set to launch a collection of sportswear, lifestyle apparel and footwear.Marking the first from the inaugural SWDC cohort, the collection channels '90s nostalgia while exploring the tennis star's legacy. The garments, including bodysuits, tops, shorts and leggings, are highlighted with key design details such as a timeline of Williams's grand slams, as well as "00 Williams" branding...

New intimates brand Cou Cou wants to bridge the gap between our lingerie and underwear drawer.The latest independent label to join the fast-growing category of underwear, Cou Cou rethinks the rigid dichotomy between special-occasion lingerie and daily undergarments, challenging the notion that feeling beautiful and being comfortable in one's underwear are mutually exclusive. Founder Rose Colcord says she wants to create basic, timeless staples that will replace fast fashion multipacks -- the ubi...

Adding to her makeup line Kylie Cosmetics and skincare brand Kylie Skin, Kylie Jenner is now set to launch Kylie Swim.The official announcement follows months of rumors that first surfaced after the entrepreneur filed trademarks for "Kylie Swim" and "Kylie Swim By Kylie Jenner." With the new launch, the beauty mogul is following the footsteps of her older sisters Kim Kardashian and Khloé Kardashian, who own SKIMS and Good American, respectively.The sneak peek posted on Instagram shows the young...