Marimekko and adidas have teamed up to release their second collaborative activewear collection for Fall/Winter 2021.An extension of their first release back in May, the new range is splashed with the Finnish lifestyle brand's signature floral print throughout. Marrying sportswear with style, the designs serve as accents to workout looks. "We are excited to reunite with adidas for this second limited-edition collaboration and introduce our most iconic print design, 'Unikko,' a true symbol of cre...

Toronto-based fashion brand SIDIA has given its signature loungewear set two new colorways inspired by the desert."Sunny Dunes" arrives in a mustard yellow hue, while "Rust Canyon" boasts a romantic red tone. Perfect for fall, the set comes with a Cardi Top and Palazzo Pant both crafted from OEKO-Tex Certified bamboo rib material. The top, in particular, features a deep V design, three-quarter length raglan sleeves and tortoise print glass buttons. The matching bottoms are made with an elastic w...

As someone who’s worked in both the editorial and social media realms for over six years, I can tell you that discovery is the best part of the job. Whether it’s the latest knee-high boots or cool AAPI-owned brands, there’s something magical about what scrolling through the internet can unveil. But possibly the best discovery is a rising fashion influencer who feeds your need for work outfit inspiration or your new TikTok obsession. And with so many great fashion influencers out there, ...

Trust Me—Buy This is a series where our market editor Nicole Eshaghpour makes her favorite real-life fashion finds shoppable for Who What Wear readers.Hello and welcome back to my latest Trust Me—Buy This roundup! In case you're new here or forgot what this is all about, today, I'll be sharing my go-to items of the moment with more of a personal spin than your usual shopping story. With a little help from my fashion-focused Instagram account, @trustmebuythis, where I post my own (m...