Lingerie
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I Rebuilt My Entire Underwear Collection—Here Are the Pairs I'm Buying

It's sad to admit, but I truly neglected my underwear collection all 2021. With loungewear firmly dominating last year, all of my fancy dresses and pants were sort of shoved to the back of the closet, and intricate lingerie didn't feel like much of a priority. But as we all know, good underwear is the workhorse of any wardrobe, and I'm looking to redeem myself here in 2022.In the spirit of January's unofficial motto of "new year, new me," I decided to do a full-on purge of my lingerie drawer,Â...

Indya Brown Sat, 23 Apr 2022 Who What Wear
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This Under-$60 Parisian Lingerie Brand Was a French-Girl Secret—Until Now

Parisian brand Etam has been a staple in French women's closets since it launched back in 1916, but it's just now entering the U.S. market for the very first time. This week, Etam has officially launched on Nordstrom's website and is also available in-store in selected locations. Admit it: Your underwear drawer could probably use an update, so why not make it a French update?There's a lot to be excited about now that the beloved Parisian brand is stateside. Not only are the brand's bras, u...

Erin Fitzpatrick Fri, 01 Apr 2022 Who What Wear
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10 Lingerie Brands French Girls Swear By

When it comes to effortlessly chic style, we’re constantly chasing that je ne sais quoi of all French girls. Breton stripes, ballet flats, their ability to totally transform a look with the simple addition of a blazer or leather jacket; it’s as if all Parisians are born with that innate confidence of dressing that we spend the better part of our lives in pursuit of. And we want in. This season, we’re attacking our French-girl wardrobe in the most logical way possible: We’re starting with...

Avery Matera Sat, 26 Mar 2022 Who What Wear
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The Daring Lingerie Trend We're Suddenly Obsessed With

When it comes to lingerie—particularly bras—there are plenty of trends to choose from to suit your current mood. Whether you’re feeling something low-key and comfy like a ribbed cotton bralette or prefer something more sultry, such as a lace balconette, today’s intimates offerings certainly don’t lack in variety. But if we had to name one style in particular that we just can’t get enough of, it’s the sheer bra. Much less fussy than classic lace or strappy lingerie but still oozin...

Jenna Igneri Fri, 25 Mar 2022 Who What Wear