NewJeans Teams Up with Indomie to Spice Up the Noodle Game
We all have our go-to ramen brands, but one name always stands out -- Indomie, a true global classic. It's no surprise that Indomie has been crowned "The Most Chosen Noodle Brand in the World" and "The Top Halal Instant Noodle Brand," according to Kantar's "Brand Footprint" report.Now, Indomie is taking things to the next level by teaming up with K-Pop sensation, NewJeans for it's vibrant global campaign, "Oh My Good! It's Indomie." This dynamic partnership brings fresh energy and innovation to ...
Troye Sivan Hits a High Note as Smirnoff's "Chief Vibes Officer"
Fresh off the "Sweat" tour, Troye Sivan is gearing up to hit the stage in Australia and New Zealand as part of his global solo tour, all while celebrating the success of his 2023 album, Something to Give Each Other. But that's just the beginning -- he's also joining forces with Smirnoff, as the brand's newly appointed "Chief Vibes Officer."Not familiar with the title "Chief Vibes Officer?" How about "Curator of Immaculate Vibes"? Smirnoff, ever so smooth, clarified in a press release: "Legally, ...
The World's First Digital Condom Just Dropped — Here's How It Works
When discussing safe sex, sex education mainly focuses on IRL protection. But what about online protection? From deepfakes to revenge porn, the non-consensual distribution of explicit images has become an increasingly alarming issue. To help women protect themselves digitally, German condom brand BILLY BOY and the Innocean Berlin agency, partnered to create CAMDOM, the world’s first digital condom. In an interview with us, Innocean Berlin's Creative Director Ricardo Wolff shares how to use t...
Johnnie Walker’s Latest Project Empowers Black Women to Make “Bold Steps”
Through its ongoing “Bold Steps” initiative, Johnnie Walker Black Label has been on a mission to support emerging creatives and amplify their unique artistic practices. This year focuses specifically on Black female artists, helping to remove the boundaries they face in the mainstream. In a similar structure to its debut phase last year where it collaborated with South Asian diaspora platform Diet Paratha, the brand united with Dankie Sounds – a music and entertainment collective dedicated...