2024 Sports Campaigns That Went Beyond the Game
2024 has undoubtedly been the year of sport, with defining moments that have captivated fans and reshaped the cultural significance of athletics. At the Paris Olympics, South Korea's Kim Ye-ji earned silver in the women's 10-meter air pistol with remarkable focus. Meanwhile, Naomi Osaka made a highly anticipated return to tennis and Angel Reese had a standout rookie season in the WNBA.We also saw a significant increase in sports being turned into content. Some moments were even "meme-ified" like...
MAC Releases "Sex Education with Kim Petras"
In observance of World AIDS Day, MAC releases its latest campaign: "Sex Education with Kim Petras."According to the World Health Organization (WHO), people aren't using condoms anymore. In 2022, we reported on the decline in condom use as STI rates continued to increase.This year, in observance of World AIDS, MAC releases "Sex Education with Kim Petras." In the new cheeky campaign video, the first trans woman to win a Grammy for Best Pop Duo, serves sex tips and looks aiming to raise awarenes...
Ask a (S)expert: “My Boyfriend's Upset I Didn't Bring Him Home For The Holidays..."
Welcome to your new safe space and Hypebae's first-ever sex and dating column, Ask a (S)expert. This new weekly series is led by Haitian-Chinese and LA-based sexpert Gigi Fong, our in-house sex and dating editor.Gigi is a former sex worker, boudoir artist and podcaster now hosting safe spaces for the Hypebae community. She specializes in all things sex-positive from unconventional dating to pleasure for lovers of all identities. To have your questions answered, visit our dropbox below and an...
MEOVV on Splashing Onto the K-Pop Scene with Eyes Wide Open
Becoming a K-pop sensation comes with major life transitions, and THEBLACKLABEL has engineered some of the most sensational icons on the current scene. Now, the major South Korean label has made yet another splash by unveiling its first-ever girl group, MEOVV (My Eyes Open Wide).The group's five members, NARIN, GAWON, ELLA, SOOIN, and ANNA, were keenly aware of the drastic changes that this trajectory would bring, but instead of shying away from them, they eagerly welcomed the new opportunities ...