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Sephora Becomes the Toronto Tempo's First Founding Partner

Canada's first-ever WNBA team is announcing its inaugural partner — beauty retailer, Sephora. Starting in 2026, when they take the court, the brand's logo will appear on their jerseys, alongside a range of exciting ventures.Throughout the multi-year alliance, Sephora will not only collaborate with the Tempo through unified campaigns but also in-store events, community initiatives, in-arena programming and social media.Two years ago, the WNBA revealed that Toronto would be home to the league's ...

info@hypebae.com (Hypebae) Thu, 16 Jan 2025 Hypebae
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Netflix's Confirms 'You' Final Season Release Date

Netflix announces the return of its hit thriller, You on April 24, 2025.You has had an iconic run. From Cardi B and Joe Goldberg (played by Penn Badgley) trading Twitter profile pictures to Love Goldberg's character development, the series has led viewers down a chaotic journey since 20218 -- cue Beck and the glass box in the basement.A new press release from Netflix confirms that Season 5 will be "fifth and final season." The description reads: "Will Joe Goldberg finally get his judgment da...

info@hypebae.com (Hypebae) Thu, 16 Jan 2025 Hypebae
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Mattel Honors Aaliyah With Custom Barbie Doll -- And Its Already Sold Out

Late singer, Aaliyah Houghton, receives an iconic birthday present from Mattel's Barbie.On January 16, the renowned brand announced the release of the "Barbie Signature Aaliyah 11.5" collectible doll. Styled in her signature statement pants and tiny top, the Brooklyn-born artist is immortalized in her leather look from the "One In A Million" music video.The Princess of R&B has been almost immortalized through fashion and art communities, and Mattel's latest honor proves her impact continue...

info@hypebae.com (Hypebae) Thu, 16 Jan 2025 Hypebae
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Ready, Set, Run With lululemon and Runna's Marathon-Perfect Program

If your 2025 is off to a running start -- literally -- with sessions logged in the Runna app or training for the London Marathon -- which takes place on April 27, there's a collaboration you won't want to miss. lululemon and Runna have joined forces to make your marathon journey as inspiring as it is empowering.This partnership centers on a 16-week marathon training program, packed with expert-led events designed to elevate your running experience. Hosted by lululemon and Runna, with brand ambas...

info@hypebae.com (Hypebae) Wed, 15 Jan 2025 Hypebae